The future of marketing is personal. Brands are looking to create an in-depth understanding of the customer journey and how they can offer personalized interactions. The problem is, knowing your customer and their journey is down to effective use of data.
To combat this, I discuss how feed-based advertising can be used to show the right offer to the right customer at the right time. With more touchpoints and levers available to marketers than ever before, the chances to engage with personalized Facebook ads are endless.
The rise of personalized ads in digital marketing
Since Amazon started leveraging personalized book suggestions in 1999, 92% of companies worldwide believe there’s value in 1-to-1 marketing technology.
Did you know
- Personalized ads increase sales by 7.8% (Econsultancy)
- 75% of consumers ‘like’ when brands personalize their promotional messaging (Coredna).
- 94% of marketers believe personalization is critical to their success (Econsultancy).
- 75% of these marketers struggle to implement real-time, personalized content effectively.
- 61% of consumers prefer personally relevant offers, even if it comes at a risk of reduced browser privacy.
Using data for personalized Facebook ads
With over 2.38 billion active Facebook users, marketers flock to use this rich resource to drive conversions for their businesses. People use Facebook for personal connections so personalized ads are essential– if you don’t want them to get scrolled past.
Marketers often perceive personalization as expensive, complex and invasive. These days, it doesn’t have to be. More often than not, poor data quality and lack of integration get in the way of personalization efforts.
Take advantage of data to create personalized Facebook ads
On average, marketers store their customer data across four different systems, making it hard to deploy personalized ads across channels.
To stay ahead of the game, you must utilize deeper data sets to draw more accurate conclusions about your Facebook ad audience segments. You can start by combining data sources (interests, referral, purchase data, etc.) in order to produce more personalized Facebook ads. This is obviously done with GDPR.
Creative Automation and Automated Ads are powerful tools for Facebook advertisers to personalize ads and drive performance while saving time and resources. Make the most out of these tools by connecting data sources through Hunch so that you can start running relevant creatives at scale.
Personalized Facebook ads using creative automation
Advertisers are creating high volumes of ads that need to be personalized, on-brand, relevant, and appealing. It’s hard to keep up with this constant need for performance-driving creatives.
Creative automation is the solution to automating the creative aspect of your ads. It allows you to create dynamic templates and generate different creatives that can be applied to products across your entire catalog feed.
The role of Dynamic Ads
Dynamic ads automatically show the right products to people who have expressed interest on your website, in your app or elsewhere on the Internet. Facebook locates the correct people for each product, showing people products that are tailored to their interests, whether or not they’ve been to your site or app. Dynamic ads work wonders when retargeting as well.
Creative Automation helps brands and agencies generate thousands of different beautiful images in just a couple of clicks. It enables you to find the right offer, for the right customer, at the right time.
Creative automation in action
You have a large product catalog. You would like to create ads for each of them and experiment with different designs to see which perform better. In Hunch, you don’t have to manually create ads, you can create dynamic templates and apply designs across your product catalog feed in one click.
Hunch Studio supports image and video editing directly in the platform without the need for 3rd party tools like Photoshop. The tool is intuitive so that advertisers without extensive design experience can create compelling ads with ease.
The Benefits of automating creatives
Use dynamic image overlays that can be edited and customized like copy, overlays, fonts, borders, colors, overlays, and images.
Automation also allows advertisers to keep production in-house and efficient. The chances of delays and errors are minimized and teams can spend their time on strategic work and creative testing.
Creative Automation requires easy import product data straight from your product catalog to generate ads. This allows you to present different designs for one product and spread it across your feed. You can boost sales with beautiful dynamic templates at the touch of a button.
- Businesses with large catalogs
- Small or outsourced design teams
- Agencies managing multiple clients and ad accounts
- Brands aiming to shift focus on campaign management
- One-touch creative application
Personalized Facebook ads using automated ads
Automated Ads is best suited for advertisers adopting a more formulaic process of creating ads.
It is a feed-based advertising solution that creates and updates campaigns through the integration of a single data source (e.g. a CSV file with all your product data and images).
Imagine uploading information about your products such as headline, image, location in a spreadsheet and your campaign is automatically generated for you.
Automated ads as a solution
Facebook ad personalization is not compromised when using Automated Ads. This solution also utilizes dynamic ads and can be used to create lead, slideshow, and carousel ads automatically. Budgets, targeting, ad creative and copy can be pulled from the feed to tweak campaigns in real-time. They make it possible to run continuous, personalized, localized, and fresh advertising.
Automated Ads allow you to save up to 50% more time in campaign creation and management. The time saved in manual work can be allocated towards strategizing for your next batch of personalized Facebook ads.
Benefits of automated ads
Automated Ads require one-time campaign set up. Any amendments made to product and targeting details are done in the data source and ads are automatically updated.
You can create campaigns using most data sources like Google Spreadsheet, CSV and XML. Integrating 3rd party data sources like Google Analytics to populate custom fields in the spreadsheet is easily completed.
You can create templates in Hunch Studio or use a single image template to generate dynamic Facebook ads with a unified look.
Use cases for Automated Ads
- Feed-based campaign
- Google Spreadsheet based campaign
- On/Off ads based on a Google Spreadsheet
- Time-based offers
- Hyperlocal ads – same ads/offers around locations
- Hyperlocal ads – with location-specific promotion
- Promote best-performing products from Dynamic Ads
- Top 10 bestseller ads based on Google Analytics
- Top sellers based on feed data
- Weather trigger ads
Creative Automation and Automated Ads are powerful tools that advertisers can use to personalize ads, drive production, save time and resources.
Imagine tripling your Facebook Ad spend without increasing your team size and saving 60% time launching and managing campaigns.
Frequently Asked Questions
1. What is ad personalization?
Advertising Personalization is the act of using customer insights to tailor ads and messages to that specific customer's needs.
Businesses can collect data about their customers in order to customize their ads for a given person or group of people. With this technology, it is easier than ever to target an audience with services and products they're likely going to want.
If someone typically looks at fashion-related content on social media sites, for example, businesses can advertise more clothing promotions based on viewer patterns.