Everyone in the AdTech industry is familiar with Smartly.io, a prominent company that helps enterprises to skyrocket their Paid Social success.
Hunch is no.1 among Smartly’s alternatives, excelling in both creative automation and campaign management across platforms like Facebook, Instagram, and Snapchat.
But how should you make the right choice?
You can’t go wrong with Smartly - they really have it all. However, the potential pitfall lies in the likelihood of not fully utilizing all available features, resulting in unnecessary expenses.
As a newer player, Hunch is more agile in turning your strategies into successful campaigns on Paid Social. We put big emphasis on helping partners to take the most out of the Hunch platform, with the help of advertising experts in our team.
If you’re carrying the burden of making the decision, we got you!
Let’s dive into a comprehensive Smartly vs. Hunch comparison (G2 reviews included) that will provide you with a broader perspective and help you in making the best decision for the performance of your team.
Meta integration: Hunch is the top choice among Smartly alternatives
Unlike many other Smartly alternatives, from the Meta integration perspective Hunch and Smartly give you the same range of opportunities. That’s because both platforms are covering both creative production and campaign management on Facebook & Instagram.
We enlisted the most important features to showcase vast opportunities that both platforms give. Bear in mind that Smartly is more than just a social ads automation platform, which means that the platform comes with a lot of extensive features, that you may or may not find useful for your business. Either way you will be charged for them.
It can be hard to rationalize the enormous investment if you’re only looking to run dynamic ads and don’t need all of the features.
Besides having all the essential features for producing creatives, as more agile company, Hunch develops a tailored solution for your business when needed. Best example of that is ad insertion for Meta: using Hunch platform you can inject fresh creatives into existing campaigns on Meta, while keeping all learning and campaigns' setups.
Full Snapchat integration
Smartly vs Hunch: Creative Studio features
Both Smartly’s and Hunch’s Creative Studios do wonders when it comes to production of different video and image assets. These tools cater primarily to marketers, bridging the gap in design skills and facilitating the effortless creation of engaging creatives. But emphasizing the importance of creative collaboration, both studios are great tools for designers too.
Hunch’s Creative Studio is something that really differentiates Hunch as a Smartly competitor. Some of the Hunch’s partners that have switched from Smartly got amazed by the capabilities of Hunch’s Studio, such as multi artboard tool, video edition options and even AI powered background removal.
Hunch's AI-powered background removal is an enhancement that takes dynamic product ads to the next level. This features enables removing background from product catalog images, and it opens up endless possibilities for creating captivating templates for DPAs.
Other platform integrations: effortless reporting and workflow automation
Service and Support: Hunch stands out from other Smartly competitors
A thing that differentiates Hunch the most from all the other Smartly alternatives is a service that Hunch provides.
We give you the opportunity to choose what level of support you’ll take on. Our team is here to lead you through the whole process of understanding how our platform works, but also to help you execute and launch enhanced campaigns.
Most importantly, Hunch is creative enabler, which means that you’ll get on-brand image and video dynamic templates to kick off your campaign, and the best part is that you can always get more, on demand.