Blog
black clock
7 min
Comparisons

Smartly vs Hunch: stay ahead of the curve with Smartly’s best alternative

The main difference between Smartly and Hunch is that Hunch as a younger company on the market has a more agile approach to working with clients, understanding their needs, and building custom solutions that drive performance. Also, Hunch brings best-in-class Creative Studio, which was confirmed by several customers who’ve migrated from Smartly. 

In terms of social advertising capabilities, you can’t go wrong with Smartly.io - they have all. However,  “heaving it all”, doesn’t actually mean using all the features. There’s a likelihood you’d end up paying for the features you don’t use or need. Hunch offers fair pricing, tailored to meet your business needs. 

Having numerous big logo clients also makes Smartly unable to provide the same level of support to all clients, resulting in choosing enterprises over SMB and mid-market companies.

If you’re looking for a partner, that will ensure you’re constantly staying ahead of the game and deliver innovative cases your clients couldn’t do without you - Hunch is what you need. It stands out as a top choice among Smartly's alternatives.

Let’s dive into a comprehensive Smartly Io vs. Hunch comparison that will provide you with a broader perspective and help you make the best decision for the performance of your team.

Meta integration: Hunch is the top choice among Smartly alternatives

Unlike many other Smartly alternatives, from the Meta integration perspective Hunch and Smartly give you the same range of opportunities. That’s because both platforms are covering both creative production and campaign management on Facebook & Instagram.

As Meta Business Partners, Hunch and Smartly provide unique access to the latest innovations, including exclusive features that are still in the beta phase, such as Product Level Video. This ensures that working with either platform positions you at the forefront of adopting cutting-edge Meta technologies and tools.

Facebook & Instagram
Dynamic Ads green-tick green-tick
Catalog Management green-tick green-tick
Product Level Video green-tick green-tick
Image Templates green-tick green-tick
Automated Ads green-tick green-tick
Feed Management green-tick green-tick
Advantage+ Shopping Campaigns green-tick green-tick
Video Templates green-tick green-tick


We enlisted the most important features to showcase the vast opportunities that both platforms give. Bear in mind that Smartly is more than just a social ads automation platform, which means that the platform comes with many extensive features, that your clients may not find useful for their businesses.

To put it quite simply, when you buy Smartly.io, you’re paying for more than one platform, having in mind all of their additional features for advertising on Pinterest, TikTok, or even Google.  When you buy Hunch, you get a platform with a strong focus on Meta and Snapchat advertising. 

Additionally, besides having all the essential features for producing creatives, as a technology built for innovation, Hunch can easily develop a tailored solution for you when needed, which you cannot expect from a company such as Smartly. 

Full Snapchat integration

Snapchat
Dynamic Ads green-tick green-tick
Catalog Management green-tick green-tick
Image Templates green-tick green-tick
Automated Ads green-tick green-tick
Feed Management green-tick green-tick
Video Templates green-tick green-tick


Besides focusing on Meta, Hunch also streamlines ad creation and delivery for Snapchat. As a result, you can expect the same level of expertise and functionality when using Hunch for Snapchat advertising.

For Smartly, Snapchat is another platform they have integration with, which means that you can effortlessly manage your Snapchat campaigns through Smartly too.

Delivering creative excellence: Creative Studio features breakdown

Creative Studio Editor
Image Templates green-tick green-tick
Video Templates green-tick green-tick
PSD Import green-tick green-tick
Custom Fonts green-tick green-tick
Conditional visibility green-tick green-tick
Bulk Export green-tick green-tick
Brand Kit green-tick green-tick


Both Smartly Io and Hunch’s Creative Studios do wonders when it comes to the production of different video and image assets. These tools cater primarily to marketers, bridging the gap in design skills and facilitating the effortless creation of engaging creatives. But emphasizing the importance of creative collaboration, both studios are great tools for designers too. 

Hunch’s Creative Studio significantly differentiates Hunch as a Smartly competitor. Some of Hunch’s partners that have switched from other platforms were amazed by the capabilities of Hunch’s Studio, such as the Multi Artboard tool, video edition options, and even AI-powered background removal

Hunch Smartly's best alternative
Use Hunch's AI enhancements to turn any product image into beautiful on-brand ads at scale.


Hunch’s Creative Studio takes the production of stunning creatives to the next level. Using Hunch’s AI-powered tools, background removal, color discovery, and dynamic layout adjustments,  transform any product image into ad-ready creative at scale.

Other platform integrations: effortless reporting and workflow automation

Google Analytics Integrations green-tick green-tick
Google Ads green-tick green-tick
Appsflyer green-tick green-tick
Adjust Integration green-tick green-tick
Scheduled Reports green-tick green-tick
Rules & Automations green-tick green-tick

Smartly Pricing vs Hunch Pricing: Hunch offers fair pricing for everyone. Including big brands, mid and upper-market agencies & SMBs

Pricing
Subscription Model Starts at €2500 per month Get in touch with Smartly.io
Pricing Structure Based on Hunch-created campaigns Get in touch with Smartly.io


When it comes to Smartly’s pricing vs Hunch’s, there’s a critical difference between the two platforms. But the best way to see does Smartly.io pricing work for you is to contact them, and see it for yourself.

Among all other Smarty competitors, Hunch has the best pricing and functionality ratio. We offer fair pricing, based on ad spend only through the Hunch platform, or solutions you’ll use. Also, we can offer a pricing model based on the number of SKUs in your catalog. 

Our focus is to customize our offer around your needs. This is the perfect scenario for agencies that want to test the waters with some clients or scale rapidly.

Service and Support: Hunch turns any marketer into a Master Marketer

Customer Success green-tick green-tick
Onboard & Training green-tick green-tick
Support Chat green-tick green-tick


A thing that differentiates Hunch the most from Smartly Io, and all the other Smartly alternatives is the level of support that Hunch provides. 

We get that being introduced to a new technology, no matter how great it is, can be challenging because it influences your established workflow. But only marketers who adapt to new technologies can stay ahead of the curve and avoid becoming obsolete. Hunch is here to ensure you excel. 

Our team will lead you through the whole process of understanding how our platform works, but also help you execute and launch campaigns you’ll be excited about. Hunch transforms any marketers into Master Marketers, by uplifting their expertise and operational effectiveness.

The questions we often get asked in calls when compared to Smartly

It’s no secret that we’ve been compared with Smartly a lot. So, when perceived as a Smartly alternative we usually get the same questions from the prospects. We’ve gathered the most common one here! 

#1 What Gen AI solutions do you offer? 

First, we’d distinguish Gen AI and AI tools (such as background removal).  If you've tried Dall-e or Midjourney, you'll know that achieving the desired outcome requires several prompts and iterations, and some imperfections may still exist. Now, imagine if you automate that process and launch ads that are enriched with Gen AI capabilities. It's a risky move as ensuring everything is on-brand and creative quality might not be guaranteed.

That’s why our approach is to enable you to use AI to speed up your workflow without compromising brand consistency. So, Hunch customers can use our AI Tools such as Background Removal to remove backgrounds from product images at scale; AI Color Discovery to identify color palettes from products and connect product colors with any layer on the creative; as well as AI Dynamic Layout Optimization which detects product orientation and modifies templates accordingly. 

#2 Smartly has Ad Rotation, can you enable it?

Everything that is possible to do with the Ad rotation feature we can do through our Automation rules or Automated Ads. For example, you’ll be able to show/hide certain ads based on simple if-then rules that will stay active for as long as you make them, or as long as the campaign is active.

#3 Why don’t you offer Predictive Budget Allocation? 

PBA operates based on CPA (Cost per Acquisition), which has become a less reliable KPI for optimization. It was disabled after iOS14 until stabilization. For PBA, campaigns must share the same optimization goal to avoid impressions dominating conversions. 

Cross-platform budget allocation is challenging due to different attribution models and platform-specific algorithms. Meta tends to allocate more budget to impressions, often leading to other platforms being underserved and struggling to exit the learning phase.

When should you choose Hunch over all other Smartly.io alternatives?

Let’s be honest, vouching for the new tool is no fun at all.

But we’ll try to make it as easy as possible.

If you’re working in a mid-market agency,  constantly being pushed to the breaking points, with everything your clients are asking you to do, and you’re looking for a reliable partner to help you grow accounts without losing your mind - we got you. 

By leveraging AI and automation, Hunch will make sure your cross-channel production and distribution go seamlessly while helping you create and deliver cases your clients can’t do without you. 

With the power of  one of the best creative studio in our industry, and easy to use campaign management system, our team of advertising experts is here to understand your products or service and transform it in beautiful on-brand creatives. 

Reading the comparison is not the end of your research - try out the Hunch platform. Book a demo and discover how can we scale your business together!

Frequently Asked Questions

  1. What are Smartly.io top competitors?
    Hunch, ROI Hunter and Skai are the best Smartly alternatives. If you’re looking for the platform that can meet your creative demand, it’s budget friendly, and it helps you grow your business with innovation - check Hunch. 
  2. Which Smartly alternative is best for SMBs and mid-market  agencies?
    Among all other Smarty competitors, Hunch has the best pricing and functionality ratio. With the pricing based only on ad spend through the platform, Hunch is the best option for SMBs and agencies that want to test the waters or scale rapidly.
*Hunch vs Smartly: Services&Support
Services
Customer success green-tick green-tick
Account management green-tick green-tick
Training services green-tick green-tick
PROFESSIONAL SERVICES
Solutions and integrations green-tick green-tick
Creative and production green-tick green-tick
Strategy green-tick green-tick
SUPPORT
Support (24/7) balck-cross-icon balck-cross-icon
Knowledge base green-tick green-tick
*Hunch vs Smartly: Services&Support
Services
Customer success green-tick green-tick
Account management green-tick green-tick
Training services green-tick green-tick
PROFESSIONAL SERVICES
Solutions and integrations green-tick green-tick
Creative and production green-tick green-tick
Strategy green-tick green-tick
SUPPORT
Support (24/7) balck-cross-icon balck-cross-icon
Knowledge base green-tick green-tick
*Hunch vs Smartly: Services&Support
Services
Customer success green-tick green-tick
Account management green-tick green-tick
Training services green-tick green-tick
PROFESSIONAL SERVICES
Solutions and integrations green-tick green-tick
Creative and production green-tick green-tick
Strategy green-tick green-tick
SUPPORT
Support (24/7) balck-cross-icon balck-cross-icon
Knowledge base green-tick green-tick
*Hunch vs Smartly: Services&Support
Services
Customer success green-tick green-tick
Account management green-tick green-tick
Training services green-tick green-tick
PROFESSIONAL SERVICES
Solutions and integrations green-tick green-tick
Creative and production green-tick green-tick
Strategy green-tick green-tick
SUPPORT
Support (24/7) balck-cross-icon balck-cross-icon
Knowledge base green-tick green-tick
*Hunch vs Smartly: Services&Support
Services
Customer success green-tick green-tick
Account management green-tick green-tick
Training services green-tick green-tick
PROFESSIONAL SERVICES
Solutions and integrations green-tick green-tick
Creative and production green-tick green-tick
Strategy green-tick green-tick
SUPPORT
Support (24/7) balck-cross-icon balck-cross-icon
Knowledge base green-tick green-tick
*Hunch vs Smartly: Services&Support
Services
Customer success green-tick green-tick
Account management green-tick green-tick
Training services green-tick green-tick
PROFESSIONAL SERVICES
Solutions and integrations green-tick green-tick
Creative and production green-tick green-tick
Strategy green-tick green-tick
SUPPORT
Support (24/7) balck-cross-icon balck-cross-icon
Knowledge base green-tick green-tick
*Hunch vs Smartly: Services&Support
Services
Customer success green-tick green-tick
Account management green-tick green-tick
Training services green-tick green-tick
PROFESSIONAL SERVICES
Solutions and integrations green-tick green-tick
Creative and production green-tick green-tick
Strategy green-tick green-tick
SUPPORT
Support (24/7) balck-cross-icon balck-cross-icon
Knowledge base green-tick green-tick