There is no doubt that every agency and brand is familiar with Smartly.io, a prominent company that helps enterprises skyrocket their Paid Social success.
Hunch is no.1 among Smartly’s alternatives, excelling in creative automation and campaign management across platforms like Facebook, Instagram, and Snapchat.
But how should you make the right choice?
You can’t go wrong with Smartly - they really have all. However, the potential pitfall lies in the likelihood of not needing all available features, but paying for them anyway. Having numerous big logo clients also makes Smartly unable to provide the same level of support to all clients, resulting in choosing enterprises over SMB and mid-market companies.
If you’re looking for a more agile partner, that will ensure you’re constantly staying ahead of the game and deliver innovative cases your clients couldn’t do without you - try Hunch.
As a technology built for innovation, Hunch puts big emphasis on helping partners to take the most out of the Hunch platform, and turn their strategies into success stories on Paid Social.
Let’s dive into a comprehensive Smartly vs. Hunch comparison (G2 reviews included) that will provide you with a broader perspective and help you make the best decision for the performance of your team.
Meta integration: Hunch is the top choice among Smartly alternatives
Unlike many other Smartly alternatives, from the Meta integration perspective Hunch and Smartly give you the same range of opportunities. That’s because both platforms are covering both creative production and campaign management on Facebook & Instagram.
As Meta Business Partners, Hunch and Smartly provide unique access to the latest innovations, including exclusive features that are still in the beta phase, such as Product Level Video. This ensures that working with either platform positions you at the forefront of adopting cutting-edge Meta technologies and tools.
We enlisted the most important features to showcase the vast opportunities that both platforms give. Bear in mind that Smartly is more than just a social ads automation platform, which means that the platform comes with many extensive features, that your clients may not find useful for their businesses. Either way, you will be charged for them.
To put it quite simply, when you buy Smartly, you’re paying for more than one platform, having in mind all of their additional features for advertising on Pinterest, TikTok, or even Google. When you buy Hunch, you get a platform with a strong focus on Meta and Snapchat advertising.
Additionally, besides having all the essential features for producing creatives, as a technology built for innovation, Hunch can easily develop a tailored solution for you when needed, which you cannot expect from a company such as Smartly.
Full Snapchat integration
Besides focusing on Meta, Hunch also streamlines ad creation and delivery for Snapchat. As a result, you can expect the same level of expertise and functionality when using Hunch for Snapchat advertising.
For Smartly, Snapchat is another platform they have integration with, which means that you can effortlessly manage your Snapchat campaigns through Smartly too.
Delivering creative excellence: Creative Studio features breakdown
Both Smartly’s and Hunch’s Creative Studios do wonders when it comes to the production of different video and image assets. These tools cater primarily to marketers, bridging the gap in design skills and facilitating the effortless creation of engaging creatives. But emphasizing the importance of creative collaboration, both studios are great tools for designers too.
Hunch’s Creative Studio significantly differentiates Hunch as a Smartly competitor. Some of Hunch’s partners that have switched from Smartly were amazed by the capabilities of Hunch’s Studio, such as the Multi Artboard tool, video edition options, and even AI-powered background removal
Hunch’s Creative Studio takes the production of stunning creatives to the next level. Using Hunch’s AI-powered tools, background removal, color discovery, and dynamic layout adjustments, transform any product image into ad-ready creative at scale.