Deciding whether a platform is “worth it” is never a simple yes or no. It comes down to how well the pricing, scope, and workflows align with the way your team actually operates.
In this article, we look at Smartly.io from the perspective of fit and maturity, and then explain how Hunch approaches pricing, workflows, and value differently for growth-stage and mid-market teams running paid social.
Who is Smartly.io designed for?
Smartly has evolved into a full-scale enterprise advertising platform. Today, it is primarily used by large brands and agencies managing high budgets across multiple channels and markets.
The platform supports broad omnichannel workflows and advanced automation designed for organizations that need centralized control across many teams, platforms, and regions.
For enterprise advertisers, this breadth can be valuable. For smaller teams, it can introduce complexity that may not always align with day-to-day needs.
Where pricing and scope matter most
Pricing alone is never the full story. What matters more is whether the platform’s scope matches how your team runs campaigns.
For many growth-stage and mid-market advertisers, challenges tend to show up in three areas:
Pricing fit for growing teams
Teams in growth mode often evaluate platforms through the lens of flexibility and efficiency. When budgets, channels, or internal processes change quickly, pricing models need to scale in a predictable way and stay aligned with actual usage.
Workflow complexity
Platforms built for broad omnichannel use cases naturally come with more layers, rules, and dependencies.
Teams focused mainly on Meta, Snapchat, or TikTok may prefer more streamlined workflows that prioritize speed, clarity, and operational simplicity over all-in-one coverage.
Level of support
As platforms scale, the support experience can vary by customer segment. For teams without large internal ops resources, hands-on guidance and fast feedback loops often matter as much as feature depth.
Hunch: pricing and workflows built for mid-market teams
Hunch is built for growth-stage and mid-market advertisers running paid social primarily on Meta, Snapchat, and TikTok.
Instead of optimizing for omnichannel breadth, Hunch focuses on combining creative automation, media workflows, and product insights into a single, focused system.
Hunch pricing
Hunch offers pricing designed for growth-stage and mid-market advertisers.
- Pricing starts at €2,500 per month
- Fees are based on ad spend running through the Hunch platform
- No limits on the number of ad accounts
- Core features, including AI creative enhancements, are included in the base fee
This structure is designed to stay predictable as teams scale, without introducing additional layers of complexity as usage grows.
Workflows designed around real campaign execution
Hunch brings creative and media workflows into one platform, reducing the need to switch tools or manage disconnected systems.
Teams use dynamic templates to scale creative production efficiently, while media workflows stay flexible enough to adapt to different markets, audiences, and formats across Meta, Snapchat, and TikTok.
Rather than enforcing a fixed structure, workflows are shaped around how each team operates in practice.
Closing the loop with product insights
Beyond automation, Hunch helps teams understand what is driving performance at the product level.
With Product Insights, advertisers can connect campaign results back to product data, identifying which products, attributes, or variations are contributing most to outcomes. This creates a tighter feedback loop between creative decisions, media execution, and business results.
Product Insights are built directly into the workflow, supporting smarter optimization without adding separate tools or manual analysis.
Support built into the operating model
Hunch emphasizes direct, hands-on collaboration.
Teams work with dedicated contacts and shared Slack channels, making it easier to iterate on workflows, troubleshoot issues, and explore new campaign ideas as they scale.
Onboarding is designed to minimize disruption, helping teams transition without losing momentum or campaign learnings.
Is Smartly worth it in 2025?
For large enterprise advertisers managing complex, omnichannel operations, Smartly remains a strong option.
For growth-stage and mid-market teams focused on Meta, Snapchat, and TikTok, the decision often comes down to focus, flexibility, and how closely the platform aligns with everyday execution.
If you want to explore those differences in more detail, you can read our Smartly vs. Hunch comparison to get a clearer picture of platform fit across stages.
Disclaimer
- This article is based on publicly available information and Hunch’s understanding of platform positioning as of 2025.
- All trademarks are the property of their respective owners.
