TL;DR
Smartly is a cross-channel suite priced on total connected media spend. ROI Hunter is an e-commerce feed specialist. Hunch runs enterprise paid social with creative and media in one workflow, priced only on the campaigns that use Hunch, from $2,500/month. Count where your spend lives and the choice makes itself.
What they have in common
All three automate catalog advertising on Meta. All three replace manual campaign setup with feed-driven creative production. The differences are packaging, pricing model, and how much of the work your team still carries.
Smartly: the cross-channel suite
Strong if your media plan genuinely spans social, Google, CTV, and DSPs. The platform is sold as one unified suite and priced accordingly: a percentage of total media spend on every connected account, custom quote only, no published price list. Some customers report contracts around $100,000, others $300,000. Reviewers on G2 describe strong value at scale and cost that’s hard to justify below it. More channels, more you pay.
ROI Hunter: the e-commerce specialist
Feed-focused and e-commerce only. Solid for product ads if your whole world is a product feed. Less fit for localized campaigns, multi-market launches, or anything beyond retail catalogs.
Hunch: enterprise paid social, creative-led
Full creative and media workflow for Meta, TikTok, and Snap. Creative Studio with Figma and Photoshop import, Smart Sets from first-party data, catalog product videos, multi-market Autopilot. Built for marketers, not engineers. Priced from $2,500/month, only on the campaigns that use Hunch inside the accounts you connect. $2M in the account and $300K through Hunch means you pay on $300K.
Proof: Acadia cut CPA 23% for client campaigns. Carwow lifted ROI 242% with localized automation across markets.
Side by side
| Smartly | ROI Hunter | Hunch | |
|---|---|---|---|
| Pricing model | % of total media spend on every connected account; some customers report $100,000 contracts, others $300,000 | Reported from around $3,000/month | From $2,500/month, only on the campaigns that use Hunch |
| Published price | No, the pricing page returns a 404 | No | Yes, on the page |
| Channels | Social, Google, CTV, DSPs | Meta and feed-driven product ads | Meta, TikTok, Snap |
| Best for | Media plans that span many channels | E-commerce product feeds | Enterprise paid social, creative-led |
| Creative production | Creative Suite, part of the bundle | Feed-driven product ads | Creative Studio with Figma and Photoshop import, catalog product videos |
| Who runs it | Reviewers recommend a specialist for onboarding | Feed and catalog setup | Marketers, no engineering queue |
How to choose
Count where your spend lives. If most of it is outside social, Smartly’s suite earns its price. If you’re an e-commerce team that needs feed ads and nothing else, ROI Hunter does the job. If paid social carries your growth and creative volume is what’s holding it back, that is exactly the problem Hunch was built for. Full comparison: Hunch vs Smartly, and the pricing detail in Smartly pricing: is it worth it in 2026?
Book a Demo and bring your media plan; we’ll tell you in one call if we’re the right fit.
Comparison based on publicly available information and customer reports as of September 2026. The opinions and claims expressed here are based on Hunch’s understanding of the platforms and may not reflect the views of Smartly.io or ROI Hunter. All trademarks are the property of their respective owners.
Frequently asked questions
What is the difference between Smartly and ROI Hunter?
Smartly is a cross-channel suite covering social, Google, CTV and DSPs, priced as a percentage of total media spend on connected accounts. ROI Hunter is an e-commerce specialist built around product feeds. Smartly suits broad media plans; ROI Hunter suits retail catalogs.
How much does each platform cost?
Smartly does not publish pricing and its pricing page returns a 404; the reported model is a percentage of total media spend on every connected account, with some customers reporting contracts around $100,000 and others $300,000. ROI Hunter is reported from around $3,000 per month. Hunch starts from $2,500 per month, charged only on the campaigns that use Hunch inside the accounts you connect.
Which one is best for paid social?
Hunch, if paid social is where your growth lives. It puts creative production, media buying and product insights into one workflow for Meta, TikTok and Snap, without paying for channels you never activate.
Is Hunch an alternative to both Smartly and ROI Hunter?
Yes. Hunch covers the catalog advertising ROI Hunter handles and the campaign automation Smartly handles, focused on Meta, TikTok and Snap rather than every channel. If Google Ads is your core channel, Smartly is the better fit.
