Kargo Commerce is a retail and e-commerce–focused platform focused on CTV and premium ad units, while supporting solutions for social advertising. The company entered paid social through its acquisition of StitcherAds.
Hunch, on the other hand, lives and breathes paid social. Built from the ground up for creative and media automation, Hunch empowers modern marketers to scale multi-market campaigns effortlessly. As a creative performance platform, Hunch automates both creative production and media buying on Meta and Snapchat, helping brands move faster, personalize at scale, and drive measurable performance.
TLDR: Hunch is a better choice if you’re investing in social advertising. However, to make this comparison fair, let’s take a look at the overview of both platforms and let you decide what works best for you.
The Basics: Feature Comparison
| Feature |  |
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| Automated campaign publishing (Meta, Snapchat) |  |
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| Dynamic product templates | |
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| Background removal | |
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| Figma / Photoshop file import | |
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| Feed-based creative automation | |
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| Built-in media automation | |
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| Real-time GA4 / Looker integration | |
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| Dynamic video creation (Catalog product video) | |
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| CTV / Premium Ad Formats | |
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Workflow: End-to-End vs. Fragmented
The biggest differentiator? How much of your workflow you can actually automate.
Kargo allows you to build creatives and product ads in the platform, but publishing still happens manually through native platforms. You solve one bottleneck but leave others in place.
Hunch takes a full-funnel approach.
Creative production, localization, campaign building, publishing, all in one place, automated.
Because Hunch is built specifically for paid social, it connects directly to Meta and Snapchat, allowing marketers to publish campaigns at scale without jumping through extra tools or platforms.
Creative Production: Built for Scale, Not Just Style
Kargo puts a spotlight on premium formats and publisher-level experiences — great if you’re running brand campaigns or CTV ads. But if your day-to-day involves managing multiple product feeds, regions, or formats, those fixed creative overlays won’t get you far.
Hunch gives you full creative control with automation layered on top.
With Hunch AI Studio, you can:
- Build from scratch or import existing templates from Photoshop or Figma
- Use AI background removal and color detection to speed up production
- Pull data like prices, offers, or local language directly into your templates
- Export across formats and placements (both image & video) in one click
- Keep every creative on-brand with auto-loaded fonts, logos, and color palettes
This lets you test, localize, and personalize at scale without needing additional design or development resources.
Proven Performance
Being flexible with creative isn’t just convenient, it directly impacts performance.
Meta’s Marketing Science team conducted a 4-week Conversion Lift Study to measure the lift in ROAS for one of our clients. They tested three setups: Hunch templates, competitor templates, and ads without overlays. Using Hunch’s AI-powered tools, backgrounds were removed from 350,000 product images to create enriched DPAs.
The outcome: ads built through Hunch outperformed both competitor and no-overlay templates across every metric, driving an incremental ROAS lift of 2.3×.
For large-scale retail catalogs, this level of creative automation isn’t just faster, it’s more efficient. Brands have seen up to 64% annual cost savings through reduced manual design and campaign setup time.
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Fair pricing vs. Percentage-of-Spend
Another frequent deal-breaker is pricing.
Kargo Commerce typically uses a percentage-of-spend model, which can quickly become expensive as your media budgets scale.
Hunch uses a usage-based model tied to campaigns launched through the platform, not your total ad spend.
Hunch’s pricing model is tailored to mid-market brands & agencies that want to grow: Hunch charges only based on the ad spend through the platform, and we don’t count the number of ad accounts.
This structure makes Hunch accessible to both scaling brands and agencies, enabling enterprise capabilities without enterprise price tags.
The Bottom Line
Kargo brings polished creative formats and CTV capabilities, and for some brands, that’s enough. But when paid social is a core channel, you need a platform that understands its complexities, pace, and potential.
Hunch is the all-in-one platform connecting data, creative, media, and performance insights built for brands and agencies that move fast and want to scale across formats. So if your team is managing multiple markets, juggling SKUs, and racing against deadlines, Hunch isn’t just a better tool. It’s the right one.
