We blinked just once and TikTok evolved from an app for dance challenges to one of the most impactful channels for advertising.
By the end of 2022 TikTok is expected to reach 1.8 billion users, and that doesn’t come as a surprise since this platform is the most addictive one by user time spent per month. That’s why performance marketers need to advertise where their audience will notice them.
TikTok doesn’t follow trends - it makes them. Short-form video is the best example: it became far more popular than any other format.
Fun, engaging, video-format creatives are an absolute must on TikTok, and you need to keep generating creatives to stay relevant.
No, you are not the only one intimidated by TikTok.
But, don’t worry, we got you covered.
Brace yourself for the explosion of creatives on TikTok
TikTok is playing by its own rules.
To advertise on TikTok, you need to understand its culture - from popular music and sounds to effects and memes used for content generation.
The audience on TikTok expects to be entertained, and they won’t settle for less. That’s why brands that are communicating with their audience on TikTok need to grab trends that are constantly popping and use this momentum for their campaigns.
Keep in mind that everything moves fast on TikTok, and so does creative - it keeps coming!
What kind of creative we’re talking about?
- Short and effective - to catch the user's attention video shouldn’t be longer than 30 seconds
- With popular music - yes, TikTok is all about earworm songs
- Authentic - entertain before selling, that’s why keep your creative authentic and raw
TikTok shows more clearly than ever that personalized creative beats the generic one, and that is essential to maintain creative consistency while staying on-brand. But this is not a sprint - it is a marathon, and it is more important than ever to run it.
Unlock TikTok growth with creative automation
Engaging creative is a recipe for success, but the part that can’t be forgotten is that you’ll need a ton of it for TikTok.
To build an experience is to engage with a user on what’s important and relevant to them, which means you have to personalize the content. To do that, you need to run creative testing, so you can understand what’s moving your audience. These kinds of insights can be essential for setting next campaigns or leveraging current ones.
Adding fresh creative manually will be a slow process, that will take a lot of time, budget and energy.
Creative automation is a turn-key solution for challenges such as these because it allows you to focus on building the best creative, and delivering the right message, while production is happening seamlessly in the background.
Win your TikTok campaign with Hunch
Hunch’s creative automation is your shortcut on the path to winning on TikTok.
“To win on TikTok you need to create experiences, not just ads. The challenge is to stand out without sticking out on a highly personalized medium. To do this you need to personalize everything you deliver to the user, which in turn rapidly increases scale and cost of production, and Hunch’s creative automation can help you with that.” - says Nebojsa Knezevic, Head of Product at Hunch.
Hunch platform supports Facebook, Instagram, TikTok, Youtube and Snapchat. Using Hunch Creative Studio you can easily upload formats for TikTok creatives and prepare assets on demand. Also, thanks to our Review tool, the assets can be easily reviewed which will lower the chance of making mistakes and staying on brand.
Hunch Creative Studio is a great solution for video-first campaigns, giving every performance marketer a chance to create and use video ads without the help of video editors, and the design team.
Race for audience’s attention has never been this rapid, so every performance agency needs to have its secret weapon, let yours be Hunch’s creative automation.
Can’t imagine what would that look like? Let’s schedule a demo, and scale on TikTok together!