Managing lead gen campaigns across 30+ states means you are effectively running dozens of businesses inside one ad account. Each state has its own targeting rules, exclusion lists, compliance requirements, and creative variations. When you are launching 40 to 60 new creative tests every month, the workload compounds quickly.
The operational infrastructure needed to run multi-state insurance campaigns at scale simply doesn’t exist inside Ads Manager. Marketers end up spending most of their time copying campaigns, updating exclusions, localizing ad copy, and fixing rejected ads instead of working on how to scale spend efficiently.
We wrote an article explaining how to solve this. Spoiler alert: with Hunch. But before getting into that, let’s identify if this is for you.
This article is for you if
- your monthly spend is 100–200k
- your working for Insurance brand
- your main market is US
TL;DR
- Multi-state insurance lead gen creates an execution ceiling before a budget ceiling
- Manual campaign operations consume most team capacity
- Scaling requires a different operating model, not more people
- Hunch enables that shift by turning state-level complexity into scalable execution
Managing localized campaigns at volume
Insurance advertising can’t rely on a one-size-fits-all approach. A message that performs in one state often requires different legal language in another. Some campaigns run in English, others in Spanish. Each state also needs its own exclusion lists because you’re dealing with one-time purchasers.
You’re both duplicating and adapting each campaign. When a creative wins, it doesn’t move with a simple copy-paste. It has to be adjusted, deployed, and tracked separately across every relevant state. Localized UGC makes this even more complex when creators reference specific cities or regions.
The creative testing treadmill
Testing 40 to 60 creatives a month only works if deployment keeps pace. Each test needs enough volume to reach significance, which means new creative must constantly enter the system while existing ads are monitored.
In insurance, every creative also needs legal review. You can’t skip approvals or rely on unchecked AI copy. When Meta rejects multiple ads in a day, hours go into edits and resubmissions instead of performance analysis or planning.
The hidden cost of manual operations
Manual campaign management at this scale is expensive. Launching and maintaining dozens of creatives across dozens of states quickly turns into hundreds of ads that require setup, monitoring, and fixes.
For a lean team, this often means 15 to 20 hours per week spent on platform maintenance alone. That’s time lost to repetitive work that doesn’t move performance and doesn’t compound.
What high-volume insurance teams do differently
Teams that continue to scale don’t try to manage this complexity manually. They change how campaigns are built and controlled.
Instead of rebuilding campaigns state by state, they define campaign and creative logic once and apply it across markets. State-level differences like disclaimers, exclusions, language, and copy variations are handled through structured inputs rather than repeated edits inside Ads Manager.
This is where Hunch fits into the operating model.
How Hunch enables scalable execution
Hunch is designed for insurance teams running high-volume, multi-state lead generation with strict compliance requirements. It allows teams to define campaign structures and creative templates once, then scale them across states using structured data.
State-specific disclaimers, exclusions, language variants, and creative elements are applied consistently instead of manually. When something changes, it’s updated centrally rather than chased across dozens of campaigns.
Creative teams build approved templates once. Legal signs off once. Variations are generated, deployed, and maintained systematically.
What day-to-day looks like after the shift
When teams move away from manual execution, the difference shows up immediately in daily work. Campaign structures no longer need to be rebuilt state by state, and creative that proves itself in testing doesn’t trigger a round of copy-paste work across dozens of markets. State-specific exclusions, disclaimers, and language variants are applied consistently instead of being checked and rechecked inside Ads Manager.
Creative testing keeps its pace, but deployment stops being the bottleneck. Instead of spending hours maintaining setups and fixing small inconsistencies, teams spend their time reviewing results, deciding what to scale, and moving spend with confidence.
The bottom line
Multi-state insurance lead gen doesn’t stall because teams lack ideas, talent, or budget. It stalls because manual execution becomes the limiting factor.
Hunch removes that ceiling by turning insurance-specific complexity into a repeatable, scalable system. That’s how teams move from maintaining spend to confidently growing it, without adding headcount just to keep up.
