TikTok ads are now in Hunch. Here's how to actually use them

TikTok ads are now live inside Hunch. You can build and launch TikTok campaigns from the same place you already run Meta and Snapchat, with performance from all three sitting side by side.

It's a good moment to add the channel. Advertisers can now reach roughly 1.59 billion adults a month on TikTok, where people spend close to an hour a day, on an audience you won't fully reach anywhere else. Most advertisers still aren't running it, which keeps the early position cheap. This is a serious channel, and it's still getting bigger.

Now the part worth getting right. Most performance teams that try TikTok point it straight at conversions, grade it against their Meta ROAS, and walk away when the numbers don't match. They're judging it on the wrong job. Run TikTok for prospecting and the math works, because the reach is huge and the entry cost is low.

What TikTok is actually good at

TikTok has low CPMs across most campaign types, and clicks can run around a quarter each. That makes it a cheap way to buy attention at the top of the funnel, in front of people Meta won't show you.

So the play is prospecting. You use TikTok to pull fresh, low-cost traffic into your world, then convert it later through the channels that already close for you, usually Meta retargeting. TikTok fills the top of the funnel, and the closing stays where it already works.

Most brands we talk to are already thinking this way. Meta is still around 90 percent of their paid social, and TikTok is the channel they want to expand into next. That's exactly the right shape for it.

Test the traffic, then scale what works

Most "you need to be on TikTok" advice skips the honest part. The quality of that traffic varies by brand, so you treat the first phase as a real test.

Run it on a dedicated budget, fresh money set aside to learn, so you're measuring TikTok on its own terms instead of starving Meta to fund it. Set your tracking up so you can see where site visitors come from, and watch one thing: does the TikTok traffic convert downstream? For plenty of brands it does, and they scale. Others see it convert slower, and they learn that early. Either way you come out ahead, because you bought the answer at TikTok prices.

Stop treating TikTok as one more platform

Real reason teams drag their feet on TikTok is rarely performance. It's effort. A new channel feels like another login and another place to keep in sync by hand.

That objection disappears when TikTok lives in the same workflow as the rest of your paid social. Run Meta, Snapchat, and TikTok from one place and you are touching fewer tools, not more. It's one setup, with one view of ROAS across all three networks side by side, instead of switching between dashboards and patching it together in a spreadsheet.

That's the point of having TikTok inside Hunch. You build one master campaign and push it to Meta and TikTok from the same plan, and the results land next to your other channels.

TikTok localization: use case that earns its keep

If you want one TikTok play that pays off beyond raw reach, it's delivering tailored ads across different markets and locations.

TikTok has no local inventory feed, so you run this the standard way: automated campaigns plus localization, driven from your own data. For multi-location brands, gyms, retail chains, franchises, automotive, this is where cheap TikTok reach turns into something pointed, the right local message in front of the right local audience. It's the same play that already works for these brands on Meta and Snapchat, and now it runs on TikTok through Hunch too. While the CPMs stay low, it's an even easier bet to make.

The geo data backs it up. In a TikTok study with Circana covering 97 geo-lift tests across the UK, France, Germany, Spain, Italy, and the Netherlands, TikTok campaigns drove in-store sales above the social benchmark, and the lift ran 46% higher when brands stayed on during quieter, non-seasonal periods instead of only buying around peaks. Tailoring by market is how you capture that.

Let your Meta data choose your TikTok ads

Most paid social teams do TikTok the slow way. An ad wins on Meta, someone rebuilds it for TikTok by hand, re-uploads it, and hopes it lands. That handoff is slow, and it's where good ideas stall.

You already know what converts, it's sitting in your Meta performance. With Hunch product insights, you can see which products and creatives win on Meta and build those out for TikTok directly, no manual rebuild. Your best performers become your starting lineup on the new channel. That shortcut matters most early, when you want every euro pointed at something with a track record.

This is the feedback loop Hunch is built around. Performance signals from one channel decide what you produce for the next, with automation and AI doing the building.

How to start with TikTok ads.

Keep it simple.

1. Add TikTok as fresh budget in your channel mix, not spend pulled off Meta, then let performance decide where it grows.
2. Run it for prospecting and cheap reach, with localization if you are a multi-location brand.
3. Build from your Meta winners instead of starting cold.
4. Run it inside one workflow with your other channels so it costs you almost no extra time.
5. Watch whether the traffic converts downstream, then scale what works.

TikTok is a big, fast-growing channel with attention and audiences you can't get anywhere else. Used for the right job, cheap reach you feed into a funnel that already converts, it earns a real place in your mix. Now that it runs inside Hunch, adding it barely changes your workload.

If you want to see what running Meta, Snapchat, and TikTok from one workflow looks like, that's the part we can show you.

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