You’re spending thousands on Meta ads, watching ROAS climb, and assuming everything’s working. But buried inside your catalog are SKUs quietly draining budget while a handful of winners drive most of your conversions, and standard campaign reporting won’t tell you that.
That’s the blind spot performance marketers have been stuck with for years. You can optimize creative. You can optimize media. But you’ve never had a clear, reliable view of which specific products are actually making you money.
Until now.
Hunch is closing the loop on Meta advertising with our latest product update: Product Insights. For the first time, performance marketers get full visibility across creative, media, and product-level performance in one place. Hunch connects your ad spend directly to the products that convert, finally giving you the truth your ROAS dashboard has been hiding.
Campaign-level metrics have a blind spot
Your dashboard might show a healthy 4x ROAS. Looks great, right? But that aggregate number hides which specific products are actually performing. You might have 20K products in that campaign, maybe 2,000 deliver 8x ROAS, while 18,000 barely break even or actively lose money. Standard Ads Manager reporting won’t surface that split.
Product Insights puts every SKU in the spotlight
Hunch blends Meta performance data with Google Analytics signals and applies AI to identify which SKUs convert, which underperform, and where your catalog leaks budget.
And this intelligence doesn’t stay on Meta, it helps you make better product decisions across TikTok, Snapchat, and Pinterest too.
With AI highlighting exactly where performance comes from, your catalog finally becomes a strategic asset instead of a black box.
Smart Product Sets: AI-driven budget protection
Smart Product Sets analyze performance patterns across Meta and Google Analytics to spot products that drain spend without converting. Instead of manually updating exclusion lists, the AI refines which SKUs deserve budget based on real conversion data.
Your catalog stays centered on proven winners, while underperformers get cut before they waste more money.
And because performance patterns often repeat across networks, the products AI identifies as winners on Meta usually perform well on TikTok, Snapchat, and Pinterest too.
Can Meta insights be applied to TikTok and Snapchat? Yes. Here’s why
Meta’s conversion signals reveal which products your audience actually responds to.
Those same SKUs often succeed across TikTok, Snapchat, and Pinterest because buying behavior is consistent. AI simply helps you recognize the pattern sooner and adjust your budgets everywhere.
The bottom line: one source of truth for product performance
Product-level intelligence completes the picture performance marketers have been missing.
Creative tells you what message works. Media tells you where it works.
AI Product Insights tells you which products actually make you money.
That’s the power of Hunch’s intelligence layer: a clear, unified view that removes guesswork, reduces wasted spend, and redirects budget to the products that truly convert.
If you want your catalog to work smarter, not bigger, this is where it starts.
Explore Product Insights and bring product-level clarity into your paid social strategy.
