Plenty of catalog ads still look like this: product, white background, maybe a price. It works. It is also boring, and image-only catalog ads almost never end up in Reels. Product video fixes that, but for years it belonged to big accounts. Somebody had to build templates, keep them in sync with the feed and fix them every time prices changed. Teams with that setup got video. Everyone else kept running packshots.
We built Hunch Accelerator so catalogs of any size get video too. Brands with 400 products, agencies juggling six clients, performance teams with no designer on call. We are excited about this one, because it is the first time we can say yes to a whole group of advertisers we used to send away after a demo request.
Which one is yours comes down to what your week looks like, not creative quality. Same creative engine sits in both.
Why catalog video, and why now
Video takes 60% of time spent on Facebook and Instagram. Catalog ads, meanwhile, still look like a product grid from 2018 in plenty of accounts. Meta noticed the gap and built catalog product video: a format that turns items in your feed into video for Reels, Stories and Feed, inside Advantage+ catalog ads.
You will hear it called CPV, catalog product video or, in newer Meta docs, dynamic media. Same thing. If your Meta rep keeps bringing it up and you still have not tested it, you are in good company. Agencies we talk to say only a handful of their clients run it so far, and brands tell us it is completely new for them.
The numbers Meta and our customers see are hard to ignore. Ad sets with catalog product video get 20% more conversions per dollar. Across Hunch accounts, video catalog ads run at 3.5x ROAS with 24% more clicks than image-only versions. Meta's own data shows product video in Reels drives 33% more incremental conversions.
The format is there and the results are there. What was missing was capacity. In-house design teams are busy with shoots and store assets, and agencies without bandwidth fall back to copy-paste creative across every client. Producing video for thousands of products is not a job anyone has spare hours for. That is the job Hunch Accelerator does.
What Hunch Accelerator does
Hunch Accelerator is our self-serve tool for running Meta's catalog product video. You build one creative and it renders as image and video for every product in your catalog. Prices, promos and new items come straight from your feed, so creatives stay current without anyone touching them.
Setup takes three steps. Connect your Meta account and catalog. Build your template in Hunch Studio with your colours, logo and promo. Publish into campaigns you already run. Hunch Accelerator does not create campaigns, and that is on purpose: your existing campaigns keep their learning instead of starting from zero.
What you can build on top of video:
- Video and image creatives for every product, from one template
- Several creatives per catalog, so you can test angles without rebuilding feeds
- Discount and price widgets that update when your feed changes
- AI background removal for messy product shots
- Animations that make static packshots move
- Product Insights, which shows which products deserve spend and which ones Meta keeps hiding
You do not need product videos to start. Hunch Accelerator works from your catalog images and brand assets.
What does CPV look like in real accounts?
WeRoad, travel brand, put catalog product video next to their carousel ads. ROAS went up 43%. Video delivered 70% of purchase value on 44% of budget and drove 16% more add-to-carts. When they scaled video budget fourfold over 13 weeks, ROAS stayed ahead.
G Adventures saw 50% higher conversion rate and 20% more bookings, while paying 15% less per booking. LoveHolidays got 10% more purchases from same budget at 9% lower cost per purchase.
Otrium used a Product Insights product set to pick which items get shown. Revenue rose 7.8% and CTR rose 41%, with no extra budget.
Notice how many of these are travel brands. Catalog video is not only an e-commerce play. Anything with a feed works: trips, hotels, vehicles, tickets.
Pricing, plainly
Building is free, with no time limit. You see your own products in your own creatives before you pay anything. Billing starts when you publish.
CPV Plan starts at $350/month and is priced by catalog size. It includes template collections, 2 enriched feeds per catalog and image plus video creatives for every product. Product Insights adds from $50/month. Extra enriched feeds are $100 each. No onboarding fee, no cut of your ad spend, cancel any month from inside the app.
Caps are published, not buried: up to 50,000 products and $50k/month in catalog ad spend on Meta. Only catalog spend running through Hunch Accelerator counts, so your total Meta spend can be higher.
Who Hunch Accelerator is for
Brands and agencies running Meta catalog ads who want video on every product this week, not next quarter. Performance marketers who know their numbers and do not want a sales cycle to try something. Agencies with several clients who each need video and none of whom need an enterprise contract; each client stays separate inside one account, and items are counted together for one bill.
If that is you, start free and see your own catalog in video before you decide anything.
What Hunch's full platform does
Hunch's full platform is for teams running paid social as an operation, across markets and channels. Meta, Snapchat and TikTok sit in one system. Campaigns launch, pause and rebudget themselves. Creatives get localized for every market and every feed. A dedicated strategist works with you in shared Slack and comes to QBRs with recommendations, not recaps.
Teams sign for the full platform when they have more campaigns than people to run them. Pricing starts at $2,500/month and follows ad spend.
Which one is yours
Pick Hunch Accelerator if you run catalog ads on Meta, stay under 50,000 products and $50k/month in catalog spend, and want product video live without a call.
Pick Hunch's full platform if you run more than one channel or market, want campaigns running without manual work, and want experts on your account. Outgrowing Hunch Accelerator's caps is good news, and the full platform is where you go next.
Start free on Hunch Accelerator, or request a Hunch demo. If one of those descriptions sounded like your week, go with that one.
Frequently asked questions
Is Hunch Accelerator a Meta product?
No. Catalog product video, Advantage+ catalog ads and dynamic media are Meta products. Hunch Accelerator is the tool Hunch, a Meta Business Partner, built to run them.
Do I need a product feed?
Yes, one we can read. You do not need a new catalog; Hunch Accelerator works on top of the one you already run. If your catalog comes from Shopify's native Facebook integration, there is no feed for us to read yet.
What happens if I go over the limits?
We tell you well before you get there, and someone from Hunch talks you through next steps. Nothing switches off without warning.
Does it work beyond e-commerce?
Yes. Travel, automotive, education, anything with a feed.
Can an agency run several clients?
Yes. Each client stays separate inside the account, and items count across all of them for one bill.
