black clock
4 min

What’s new: Dynamic Text Control, Dynamic Layer Groups and Smart Layouts

The time has come for you to upgrade your advertising skills. Our UX team has been working hard on new updates that'll give you the opportunity to make even better ads.

The Hunch Creative Studio is now fully updated and ready with all of the latest product features.

We’re always coming up with new and innovative ways to take advantage of Black Friday and Cyber Monday, so don't let those deals make their way into a dead spot in creativity - upgrade now or risk having less-than-stellar ads this shopping season.

Now you can make outstanding ads with way less time and effort, so fire up your creative engine.

On this week’s menu, we’ll focus on three of several amazing new features, so read on below.

1. Dynamic Text Control in the Hunch Creative Studio

Dynamic text control

Why should you use Dynamic Text Control?

The layout panel allows space for more data and offers better managing options with clear visibility.

Why is it important?

Once Facebook removed the limitation for 20% text, creative messaging found its way back into ads. Creative copy can quickly communicate important things as long as you have control over it. You can design impactful layouts at scale using dynamic texts which can combine different styles on a single value (i.e. product description).

What problem does it solve?

This feature can help you emphasize what’s important and to grab your users’ attention in a way that focuses on the information you want them to see.

What is it good for?

This new product feature is perfect for promotions, special offerings, and everything in between when you want to stand out.

How do you integrate it into the existing process?

As an additional feature of text tools, it is natively supported in the Studio, so anyone using enhanced DPA or Hunch dynamic ads can easily use this feature.

2. Dynamic Layer Groups in Hunch Creative Studio

Dynamic layer
Dynamic layer

Why should you use Dynamic Layer Groups?

Facebook ad learning relies on ads that stay fixed. In DPA terms, this means that you can set your whole catalog to be shown through one ad unit gathering all learning.

But, how do you differentiate? By using dynamic templates which allow for conditional designs (i.e. based on product type the whole layout can change).

Why is it important?

This update is excellent because it allows you to put every product and message into a layout or design which works best, making them stand out from the rest.

What problem does it solve?

Luckily, the worst kind: having a flexible creative across multiple product types without sacrificing campaign performance.

What is it good for?

It works best with large catalogs with multiple product types, brands or vendors such as CPG, FMCG, electronic consumer goods, apparel, etc.

How do you integrate it into the existing process?

Since the feature is natively supported in the Studio, conditional layers are now upgraded through layer groups. You can now easily manage multiple layouts within a single template without having to run multiple ads.

3. Smart Layouts

Smart layouts

Why should you use Smart Layouts?

You already leverage Hunch Studio to produce creatives for additional networks and in custom sizes. Now, you can design templates in any sizes (standard or custom) and smart layouts will automatically try to adapt to each size.

Why is it important?

Brand and messaging consistency are of utmost importance across all channels, users' brains need to latch on to familiar, important, and what you want them to see.

If you design a template, why not use it everywhere? Is it working on Instagram? Why not take it for a spin on TikTok or get high engagement on Facebook? Go on and post it on Snapchat, tweak layouts for them to be just perfect for each network.

What problem does it solve?

Since you’re not bound to one advertising platform, smart layouts allow users to leverage Hunch dynamic creatives outside of Facebook.

What is it good for?

It’ll be perfect for clients who want to stay consistent in their messaging and are running campaigns across multiple channels.

How does it work?

Smart Layouts are a newly introduced process in the Studio that allows you to easily create multiple formats into existing templates.

Wrapping up

Hopefully, this brief article has given you a better understanding of our fresh new product updates.

As creative is the core of our product, we believe in enabling Hunch users to make even better, appealing and quality-enhanced ads that give our users greater control over how their creatives look like.

Try them out for yourself or contact your dedicated CS manager if you need any help with them.