Modern marketers are usually familiar with some design tools for building their campaign creatives, but aren’t necessarily proficient with tools that enrich those creatives with feed dynamics. Their teams include in-house or external designers who don’t have the time (and certainly won’t spend it) to manage lesser design tweaks.
In our case, even though the Hunch Creative Studio is design-friendly for non-designers, marketers using our platform sometime opt for external design agencies to manage their creatives, or for Hunch’s designers to do the templates for them.
Either way, we made the creative collaboration between users and designers more stable, easier, faster and fully documented. Now, marketers can request key visuals and design templates in the Hunch platform and communicate with Hunch’s Design team directly through the platform.
With Design requests, clients can easily request custom template designs that are built by Hunch's in-house Design team, without bothering via e-mail or Slack.
This feature is susceptible to Hunch's pricing model, which charges users for additional templates made by the Hunch team.
What problems do they solve?
Definitely collaborating with external design teams. One of the biggest challenges in working with external design teams is ensuring that all parties are aligned on the requirements, timelines, and deliverables.
With the Design requests feature, clients can submit specific design requests to the Hunch team directly through the Hunch platform, which eliminates the need for back-and-forth communication via email, Slack or other channels. This streamlines the design process, reduces miscommunication, and ensures that everyone is on the same page.
How do they work and who should use them?
Design requests are a new feature in the Hunch Creative Library. The first step is to create a request for your key visual or template design by filling out fields like design brief, media format, deadline, what problem are you trying to solve or on which channels would you like to push your designs, as well as provide additional files or links that the designer can refer to.
All your branded assets (logos, fonts, colors, etc.) from the brand kit can be used for building your design request. And once the request has been submitted, its ideal creation in the Hunch Creative Studio begins, where your communication with a designer continues.
This new feature is designed for marketing teams who prefer not to allocate their own design resources or invest time around building creatives and adjusting them for multiple channels. Describe your request, and let the designers and the Hunch Creative Studio do the job.
How do you integrate them into the existing process?
You can submit an official request on the left toolbar in the Hunch Creative Library. Once it’s been processed, the request translates to our Creative Studio where the designers start working on your template. Then, you continue to collaborate in the Hunch Creative Studio for further design iterations.
If you’re tired of the constant back-and-forth design iterations of your creative assets, just create a design request on the Hunch platform and experience a seamless flow and collaboration with the team. Speed up the communication, have full coverage of every step and status of the design’s lifetime, and a stable and documented collaboration in one place, without leaving the platform.
Try it out for yourself or contact your dedicated Customer Success Manager if you need any help with it.