Modern marketers are usually familiar with some design tools for building their campaign creatives, but aren’t necessarily proficient with tools that enrich those creatives with feed dynamics. Their teams include in-house or external designers who don’t have the time (and certainly won’t spend it) to manage lesser design tweaks.
In our case, even though the Hunch Creative Studio is design-friendly for non-designers, marketers using our platform sometime opt for external design agencies to manage their creatives, or for Hunch’s designers to do the templates for them.
Either way, we made the creative collaboration between users and designers more stable, easier, faster and fully documented. Now, marketers can request key visuals and design templates in the Hunch platform and communicate with external design agencies or Hunch’s Design team directly through the platform.
With Design requests, clients can easily request custom template designs that are built by either Hunch's in-house design team or an external design agency, without bothering via e-mail or Slack.
This feature is susceptible to Hunch's pricing model, which charges users for additional templates made by the Hunch team.
What problems do they solve and for whom?
Definitely collaborating with external design teams. One of the biggest challenges in working with external design teams is ensuring that all parties are aligned on the requirements, timelines, and deliverables.
Clients can submit specific design requests to the Hunch team directly through the Hunch platform, which eliminates the need for back-and-forth communication via email, Slack or other channels. This streamlines the design process, reduces miscommunication, and ensures that everyone is on the same page.
The feature is designed for marketing teams who prefer not to allocate their own design resources or invest time around building creatives and adjusting them for multiple channels. Fill out your request, and let the designers and the Hunch Creative Studio do the job.
How do they work and who should use them?
Design requests are a production feature in the Hunch Creative Library. The first step is to create a request for your key visual or template design by filling out fields like design brief, media format, deadline, what problem are you trying to solve or on which channels would you like to push your designs, as well as provide additional files or links that the designer can refer to.
Here’s how the whole process looks like, from submitting your request, to design and its approval:
All your branded assets (logos, fonts, colors, etc.) from the brand kit can be used for building your requested templates. And once the request has been submitted, its ideal creation in the Hunch Creative Studio begins, where your communication with a designer continues.
Collaboration in the Creative Studio
Comments are a part of the Creative collaboration ensemble which allows teams to check and review template designs while they’re still in production. An addition and next step when users create a design request in the Creative Library and monitor the design process on a specific template.
Comments enable for a reduced and simplified communication. They also give a full and clear overview of the design request production and document every comment and feedback correspondence in iterations.
They’re bound to a specific design in the Hunch Creative Studio, be it a key visual or template. You can easily add comments by enabling the comment section on the right toolbar above the canvas. You can either add pins and comment on a particular element or leave a comment on the whole template itself. By leaving a comment, you create a column that shows all review and feedback on the design, notes and updates. You can also make threads, reply on comments, resolve or delete them.
Designers can toggle the comment column on/off for a better canvas preview.
Internal Design requests
Within Design requests, you can also reach out to your in-house team for design solutions and collaboration to be built in the Hunch Creative Studio.
Upon submitting your request you’ll get to select if you’re requesting design from either the Hunch team or your teammates. In case you opt for your in-house designers, you can pick multiple users from the team as well, who will own the designer side of the collaboration. Though, only members of the Design team have edit access to the design, while any other member of the team can see and preview the current state its in.
The supervisor of the project is again, by default, the person that built the request, though they can change it to any existing member of the team, or add more supervisors. And they are the only ones that can approve the design request.
Templates made by Hunch’s Design team will have the Hunch logo on them in the Library.
How do you integrate requests into the existing process?
You can submit an official request on the left toolbar in the Hunch Creative Library. Once it’s been processed, the request translates to our Creative Studio where the designers start working on your template. Then, you continue to collaborate in the Hunch Creative Studio for further design iterations.
If you’re tired of the constant back-and-forth design iterations of your creative assets, just create a design request on the Hunch platform and experience a seamless flow and collaboration with the team. Speed up the communication, have full coverage of every step and status of the design’s lifetime, and a stable and documented collaboration in one place, without leaving the platform. Overall, this feature can improve the quality of the final product by facilitating effective collaboration among team members.
Try it out for yourself or contact your dedicated Customer Success Manager if you need any help with it.