5 ways to solve production challenges with creative automation
Hunch Voice: This time from Hunch
This time on the Hunch Voice with Ema Moljevic, our Product Marketing Manager, we spoke up about your daily production challenges and showed you 5 ways you can solve them with creative automation.
Due to the rapid development of Social, the tempo of creative production is nearly impossible to combat without using automation technology. Hyperproduction became a #1 challenge for every performance agency. So, you can’t just set a generic ad and wait for the results because probably there won’t be any - we’ve seen it all before.
But, let’s dig a bit deeper and break down into production challenges, and how to solve them with creative automation.
For better understanding, take a look at the presentation slides.
#1 Overcome the lack of design resources
For a massive campaign with hundreds of products, you’ll need a lot of time to produce different creatives, create product catalogs, and check does every designed item have the correct data from the product feed, and how it looks overall in different formats. As well as a team of designers to create all the variations, which requires more budget.
With creative automation, you won’t need to expand your team or spend days and nights doing repetitive tasks to create different variations of assets. It can do all this work for you. Automation is the fastest path to get your engaging creatives.
#2 Get powerful engaging ads for all placement requirements at once
A single creative is usually served in multiple placements and each placement has its own dimensions. Advertisers may want to expand the campaign onto other channels. Therefore, you’ll need dozens of assets per ad, just based on the number of placements.
With creative automation and dynamic templates, you will get all ad variations for all possible placements in no time.
#3 Combat the price of ad localization
When running localized campaigns you can either choose a lower-performing generic creative or bear the cost of localization of creative assets.
With creative automation, you can reduce the inherent cost without losing a chance for creating impactful localized ads for thousand of locations, balancing between cost and positive ROAS.
#4 Ad personalization as an ace up your sleeve
Personalization plays an important role in grabbing the user’s attention and getting an ad to perform better. It’s focused on user interest. These are ad production requirements that will take a lot of resources.
With creative automation, you’ll be able to produce different creatives much easier and faster, and you won’t face the problem of updating your ads.
#5 Don’t miss any potential lead with retargeting campaigns
Retargeting campaigns will require you to show your offering as best as possible. Should you decide to show a promo coupon, or offer free shipping and communicate that visually each of these changes will require you to produce all the assets.
To ease this, you should prepare the strategy and decide what benefits you will communicate through ads, and creative automation will cover producing that.
👉 Next Steps
Creative automation is the engine behind any creative customization at scale. Using this technology, you will successfully combat the challenges of creating highly personalized ads at a massive scale and keeping on-brand creatives through omnichannel campaigns.
Unlock the great potential of creative automation and enhance your creative process!
Interested in learning how Hunch helps you to do so? Book a demo and see us in action!
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