What is Product Level Video and how to use videos for DPAs?
Enrich your DPA catalogs with Product Level Video!
Meta has brought the most engaging ad format to product advertising, offering eCommerce marketers a unique chance to grab their audience's attention and boost ad performance with video.
Product Level Video lets you enrich your DPA catalogs with video assets at the product/SKU level. Having DPA videos in your catalog lets you target your audience with product-centric videos on all Meta placements, such as explore, reels and now - stories.
Why use Product Level Video through Hunch?
- Exclusiveness - As a Meta Business Partner, teaming up with Hunch provides you with early access to this feature, enabling you to stay ahead of your competition. You can build and test your DPA videos, and show your audience engaging video ads, ultimately boosting sales.
- Video production at scale - The Hunch Creative Video Studio streamlines video asset production for large DPA catalogs by editing only a single template, making the process faster and more efficient. With the Multi Artboard Template feature, you can easily extend existing video assets to multiple sizes for all Meta placements - Feed, Stories, Watch, and Reels.
- Omni-presence - Build and test both image and video creative and deliver relevant product-centric ads to the right users, covering all Meta placements.
- Enriching Advantage+ shopping campaigns - Build product-level videos for full-funnel Advantage+ shopping campaigns on Hunch, or insert them to existing ones on Meta. This way you’ll drive product discovery using video as an added lever with broad audiences.
With Hunch, you’ll eliminate time-consuming manual tasks for producing videos for thousands of products, without bringing in more designers and budget. From building on-brand video templates at scale to launching product level video ads, you can do everything within a single platform. So don't miss out on the opportunity to experience the huge potential of Product Level Video.
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