Going from Local to Social
Hunch Voice: This time from Hunch
Wrapping up the importance of localization!
This time on the Hunch Voice, Emilija Moljevic, our Growth Marketing Manager, asked Sinisa Rakovic, the CEO of Hunch, and Hunch's Head of Product, Nebojsa Knezevic, to share their insights on the importance of ad localization on paid social in today's AdTech industry.
Questions answered on this webinar:
- Why is localization so important and how does it influence the industry?
- How to translate the value and impact of location-based ads to a simple company?
- Why aren't we seeing more localized ads?
- How can users approach the general solution to localization problems?
and finally: Why is localization the best solution for brands' problems and why should they do it through Hunch?
By the end of our webinar, you'll have a better understanding of the whole concept of the role of localization on paid social, as well as answers for delivering engaging and personalized ads that drive better results and lower costs.
What can you expect from utilizing localized campaigns?
Personalized creative works better than any generic creative. This is a reality for advertisers that try ad localization.
With localized campaigns, you'll manage to:
- lower CPM
- lower CPC
- achieve better CTR
- reduce manual work
- reduce design hours
- reduce time to launch
What are the main pain points that might occur in your paid social efforts?
When executing your ad campaigns, you might encounter some issues. Creative and campaign management yields the main focus, as well as producing all the creative content. Managing campaigns broken down by locations requires a lot of time, because of the manual campaign set up for each location. Also, when having the need to change anything in your campaign, you'll need to start over.
All this is followed by:
- Generic content - high CPMs, high creative fatigue, low user engagement
- In-house knowledge levels which aren’t good enough
- Strategic lag
- Launching large scale personalized campaigns is slow, and speed and agility are of essential importance when working on performance
- Benefits do not outweigh the cost, but the cost is too steep to even start building
- Localization is expensive to build and hard to manage
Why is localization the best solution for brands' problems and why should you do it through Hunch?
Localization solves these problems with automated creative production, simplified campaign management, reduced time to launch, rule-based optimization engines and creative insights.
We at Hunch know personalization. As the best-in-class video and image creative automation platform, Hunch is the industry leader in advanced social advertising that captures creative with business logic and automates the whole process.
Localization is easy when you know what you’re doing, and we at Hunch know that. We work with the largest scale-ups, and global clients, and know how to use creative automation in your localized campaigns. We can help turn your data into performance, optimize at scale and gain insights with iterative tests.
👉 Next Steps
Online media isn’t about buying advertising space. It's about getting the user's attention.
Dare to differentiate from your competition with stunning video and image content? How about exceeding your own goals while you're at it?
Reach us out again if you want to go local on Social, we'd be happy to help. Contact your dedicated Customer Success Manager for further details. And in case you're not a Hunch customer yet, sign up for our platform demo.
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