Watch-A-Porter avoids ad fatigue and increases ROAS by 28X with Hunch’s custom image DPA templates
Watch a porter is a leading online shop for trending watches, jewelry, and accessories based in Croatia.
They automated the entire advertising process on Facebook with Hunch and lowered CPA by 250%.
Personalizing 2000+ product ads
Creating unique, personalized, and engaging ad designs for 2000 of Watch-A-Porter’s products manually was an impossible task. The marketing team was looking for a way to automate the ad creation process with engaging creatives because they were seeing increased ad fatigue, which would result in a higher CPA.
The challenge was not only to create ads that stand out from standard Facebook DPA design but to automate the complete process of advertising on Paid Social.
Product images with white backgrounds posed another limitation in Watch-A-Porter’s ability to create engaging ads. Converting each product image to the transparent format would take ages manually.
Hunch utilized Watch-A-Porter’s awesome designs to create attention-grabbing DPA custom image templates using conditional layers.
Overall, 16K unique images were created for their campaign. Hunch enabled the marketing team not only to create ads that stand out from standard Facebook DPA design, but to automate the entire process of advertising on Facebook.
Watch-A-Porter used the Hunch Creative Studio to automatically remove all backgrounds from product images giving them the ability to place the products on a wide variety of backgrounds. This enabled them to create a His & Hers creative collection focusing on background colors pink vs blue.
28X ROAS using creative automation
Watch-A-Porter / Hunch partnership proved to be a success. Watch-A-Porter saw a 28x return on ad spend, better engagement, and the saved time by automating campaign management.
- 28X ROAS using creative automation
- 2.5X Lower CPA then average
- 30% Higher click-through rate
With Hunch, Watch a Porter can automate ad creation, and by defining rules, the campaign can be managed automatically.
If you would like to find out more about how Hunch can help your e-comm store to increase sales through custom DPAs, then please get in touch for free strategy call.
Enagaging DPA templates
Stand out from standard Facebook DPA design and leverage the Hunch Creative Studio to create attention-grabbing DPA custom image templates.