How Porter Airlines went from static to dynamic ads and achieved 28% more conversions

Outgrowing static and going dynamic while staying efficient

Porter Airlines, a Canadian airline based in Toronto, wanted to enhance their remarketing efforts in their paid social channels. While they had been growing steadily and expanding to new destinations, their social advertising leveraged static images without catalog ads or flight specific targeting. They were searching for a replacement in the absence of a previous partner that provided the same dynamic creative targeting.  

Before using Hunch, Porter Airlines relied on an enterprise solution in our space. However, when COVID hit and travel restrictions paused Porter’s operations, they later discovered that rates had drastically increased once restrictions were lifted. This led them to search for a new solution - and that’s when Hunch emerged, offering the same capabilities as their enterprise partner, but at a fair price.

Their objective was to move from static ads to high-performing dynamic ads for travel while simplifying workflow and saving time for campaign management across Meta and Snapchat.

When they partnered with Hunch three years ago, they needed a way to dynamically showcase their flights without manually updating creatives every time prices or destinations changed. With a small in-house team managing everything, efficiency was key. 

“We were doing everything in-house, including our remarketing campaigns, but we wanted to add dynamic elements to our existing campaigns,” says Porter.

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Automated creative scaling for Porter’s multi-platform campaign

“Hunch seamlessly fitted the deal, and the integration process was smooth. The entire team supported the setup,” said Porter team member. “We didn’t go all in on Hunch immediately, rather we gradually created a proportion of our in-house and Hunch campaigns. We eventually moved entirely to Hunch campaigns for remarketing on Meta.”

Together with the Porter team, we built a flight data feed from scratch, enabling them to dynamically update pricing and destination-based creatives. 

On the creative side, we developed a template in Hunch Creative Studio that includes all destinations Porter serves. Since they use Adapt to Placement on Meta and run campaigns on Snapchat as well, they leverage Hunch’s Multi-Artboard feature. This ensures that creatives automatically scale across all necessary formats (square and story). With Multi Artboard, any change made to the master format (typically square) is instantly reflected across all other formats, eliminating the need for manual updates.

The template is structured with layer groups named by destination, and using conditional logic in Hunch, specific layer groups are activated when certain conditions are met. The background is also dynamically pulled from the feed, making Porter’s creatives highly personalized to each destination.

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With Hunch, Porter Airlines is running a multi-platform campaign across Meta and Snapchat, which means price updates and new flights only need to be adjusted once, and Hunch automatically updates both campaigns. For a small team like Porter’s, this is a life saver, significantly improving workflow efficiency and allowing them to focus on other aspects of their digital strategy.

All this is done with the support of our Customer Success team. “Hunch has so many capabilities, but with our dedicated CSM, it’s incredibly easy to grasp everything. He made the entire onboarding process seamless and efficient. He’s helpful with both the campaign and creative aspects, as well as our tutorial requests. He’s patient and we can consult with him on campaign and performance matters,” said Porter.

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