How Netprofiler helped 10DAYS run on-brand DPA campaigns with 60% higher ROAS
The challenge
Lack of creative control prevented 10DAYS from using DPAs
10DAYS, a fashion brand managing their Meta campaigns in-house, struggled to make Dynamic Product Ads (DPAs) work for them. Despite the clear value of DPAs for retargeting, they avoided them completely. Why? Because Meta’s standard DPA format didn’t give them enough control over the look and feel of the creatives. For a brand like 10DAYS, staying on-brand across every asset is non-negotiable. Since DPAs offered limited creative flexibility, they chose to run standard retargeting ads instead, allowing them to fully control the creative.
That’s when Netprofiler stepped in. During an initial audit of 10DAYS’ Meta ad account, they noticed the missing DPA strategy. They brought a new perspective: using Hunch to build fully customized, on-brand DPA creatives.
“We did an audit of 10DAYS’ Meta ad account and proposed that we could do on-brand DPAs. We showed them a few examples of DPA creatives we had built in Hunch for other clients. Seeing the potential for 10DAYS, together we decided to launch a pilot to explore whether it would work for 10DAYS as well.”
The solution
Gaining full creative control and launching on-brand DPAs with Hunch
With Hunch, 10DAYS finally had a way to run DPAs without compromising their brand identity. Netprofiler helped them set up their product feed, and a designer from the 10DAYS team created three slightly different templates to allow for A/B testing. These small variations, like moving the logo from left to right, offered quick insights into what worked best.
“We made 3 templates to start with, so we could immediately begin some form of creative testing. Each one had slight variations - like the logo placed on the right in one and on the left in another.”
The templates were also very easily and quickly made in Hunch. “Actually, the 10DAYS designer created the templates and delivered PSD files, and using the PSD import feature, we imported them into Hunch and simply connected them to data from the product feed - so one template was automatically multiplied across all products in the feed.”
After a successful test in the Netherlands and Belgium, Netprofiler scaled 10DAYS’ DPA campaigns to Austria and Germany, seamlessly adapting languages and product details using Hunch Creative Studio.
“Scaling to other markets was easy because we already had the creatives, and with Hunch Creative Studio, we just connected the relevant data (like product names or additional product descriptions) to the creative layers.”
Today, 10DAYS is making full use of DPAs, a direction made possible through Netprofiler and Hunch.
The results
On-brand DPA campaigns drove better performance across the markets
Rolling out DPAs with full creative control quickly paid off for 10DAYS. The campaigns outperformed their regular purchase campaigns across the markets:
- Netherlands: DPA campaigns achieved a 5.14 ROAS, compared to 3.21 with regular purchase campaigns.
- Germany: The uplift was even more striking - 5.66 ROAS for DPAs versus 2.74 for regular campaigns.
With a setup that made scaling to new markets effortless, 10DAYS can now confidently run DPAs without sacrificing brand integrity. What started as an experiment is now a core part of their paid social strategy - delivering higher returns, faster creative testing, and a consistent brand look across every ad.
