How Fingerspitz used Hunch and ChatGPT to streamline news campaigns for Boerderij
The challenge
Manual promotion struggled to match the publishing pace
With hundreds of news articles being published, there was no efficient way to promote them manually. Running manual ads for each article would have been time-consuming, costly, and impossible to keep up with.
On top of that, the client wanted to avoid “downtime” - making sure that at any given moment, at least one fresh article was being promoted. Without a system in place, campaigns risked either going silent or running outdated content, both of which meant missed traffic and fewer readers.
As a long-time Hunch client, Fingerspitz knew they could use Hunch’s capabilities to automate time-sensitive and large-scale campaigns.
The solution
Automated Article Promotion with Hunch and ChatGPT
Using Hunch, the process was fully automated from article database to Hunch feed, and active ads. All articles were pulled into a feed connected with Hunch, and clear rules were set to filter what should or shouldn’t be promoted:
- If partner value is true, ad status is paused
- If article type value is video, ad status is paused
- If article type value is photo, ad status is paused
Each sector became an ad set, and Hunch Autopilot ensured a minimum of three active ads per sector at all times.
The setup was designed so that the three most recently published articles were always promoted for three days, regardless of how many new ones came in afterward. Once the three days passed, the system automatically picked the next batch of fresh content, ensuring continuous promotion of the newest stories. To avoid creative fatigue, three different template versions were rotated across campaign.
On top of this, Hunch was integrated with ChatGPT to optimize creatives automatically. Article titles and descriptions from the database were used to generate a short, catchy seven-word titles (max 45 characters) with this prompt: “You are one of the best Dutch copywriters with in-depth knowledge of News Articles, specifically in the farming sector. Your task is to create catchy titles to increase the click-through rate. You ensure that the text aligns with the target audience and triggers them to click through to the website.”
This way, every promoted article had a fresh, on-brand ad creative, without extra manual work.
The results
Driving 42% more qualified visitors while cutting costs by 53%
The campaign drove 21,402 qualified visitors, outperforming the original target by 42%. Even more impressive, this was achieved at just €0.07 per visitor, making it 53% more cost-efficient than expected.Engagement was another clear win.
The Engagement to Visit Ratio (EVR) had been set at a modest 5%, but the campaign delivered an outstanding 28.29%. In other words, nearly one-third of the people reached weren’t just passive viewers—they actively engaged with the content.
These results show that the campaign wasn’t just about driving more traffic, but about attracting the right audience and sparking meaningful interaction.
