How Catch of the Day scaled creative production for global charity events

Turning endless footage into a unique scroll-stopping ads

Specializing in online marketing and fundraising for charities and events, Catch of the Day supports clients who aim to make a real impact, like KiKa (a charity dedicated to curing childhood cancer), Moev Events (with events such as Africa Classic, SLOWTriatlon and The Ride), Enforce Sports Events and De KiKa Loterij. Every campaign is designed to get people moving - whether that means lacing up their running shoes or starting a personal fundraising initiative.

When they approached us two years ago, they weren’t short on content - they had mountains of video footage and photos from races and charity events across the globe. What they lacked was a way to efficiently turn that content into a steady stream of fresh, engaging ads. With over 15 events running annually (some more frequently), they needed creative variation at scale. Repeating the same ad wasn’t an option.

Their ask was clear: “We don’t want our ads to look the same. We need automation that helps us remix our footage into countless unique video ads - without doing it all by hand.”

Running charity campaigns with ad & creative automation

Hunch delivered exactly what Catch of the Day needed - a lean but powerful ad automation setup, built entirely around a centralized instruction sheet and Hunch Autopilot. Everything runs from one simple, smart document that acts as the brains of the operation.

 Here’s how it works:

1. Planning in the sheet: Catch of the Day inputs campaign details directly into their instruction plan. This includes naming conventions, ad set start and end dates, and the creative inputs - like 5 versions of headlines and primary texts, audio files, and short video clips for each ad. The start and end dates aren’t just for reference, Hunch Autopilot uses them to automatically activate or pause ad sets on schedule.
2. Creative production on autopilot: Once the sheet is filled in, Hunch Creative Studio steps in. It pulls all the content from the instruction plan to generate dynamic templates. That means every layer (text, audio, visuals) that needs to be is built from the sheet data, giving Catch of the Day complete end-to-end creative automation.
3. Campaign setup made easy: Using the same instruction plan, Hunch Autopilot takes care of building out the full campaign structure - campaigns, ad sets, and ads. It handles daily budgets, enforces the correct schedule, and keeps everything running smoothly. No manual setup. No repeat work.

They even manage scheduling and archiving through the same sheet. Each ad set has a defined start and end date. Once an ad set is marked “archived” or goes past its expiration (30+ days inactive), it’s automatically moved to a separate archive tab, removing any clutter in the sheets that serves as an instruction plan for Hunch Autopilot.

The result? A fully automated system that lets them prep entire campaigns in one go, with no extra overhead. All they need to do is update the instruction plan and Hunch handles the rest.

"Getting used to the setup took a little time. The system has tons of possibilities, and both our market and the way we wanted to use the platform were pretty unfamiliar — even for Hunch. Luckily, the support was strong from the start. Looking back, there’s no way we could have created this level of output manually. We’ve produced so many unique ads across numerous projects in just one year." - said Ivo voor den Dag, Co-owner at Catch of the day.