Carwow drove 242% ROI lift for "Get Your Car" with automated feeds and dynamic creative
The customer
Carwow, the online car-changing marketplace, is the one-stop shop to change your car.
Whether you're buying or selling, thanks to expert advice, a wide range of makes, models and a network of verified dealers, Carwow makes it easy.
With millions of monthly users Carwow is an increasingly important partner for the automotive industry, using its market-leading insights to fuel the success of the dealers and brands it partners with.
The challenge
Ambitious ROAS with a lean team and fast-moving dealer pricing
Carwow’s performance marketing team needed to hit ambitious ROAS targets while managing complex data feeds across multiple markets. Campaign ops were lean, with two marketers building Meta campaigns, while leasing offers changed frequently.
Manual uploads slowed time-to-market and risked price mismatches. The team also wanted to move beyond static car-on-background creatives and test motion (video) without adding engineering overhead. In short: hit ROAS, cut manual work, keep prices accurate, and scale creative testing.
The solution
Creative automation built for the fast lane
Carwow partnered with Hunch to supercharge its creative and data workflows, turning a single product feed into multiple testable data sets.
This allowed marketers to experiment with different leasing inputs, formats, and logics; no developers needed.
In Hunch AI Creative Studio, the team built dynamic catalog (DPA) templates for GYC that automatically refreshed whenever dealer prices or availability changed, eliminating manual uploads.
Visually, Carwow shifted from static images to dynamic motion, adding video-level variations that caught attention earlier in the funnel, while still driving lower-funnel results like offline chargeable inquiries.
Everything ran inside their existing Meta setup:
- Advantage+ campaigns for TOFU (awareness)
- Custom audience and retargeting for BOFU (conversion)
This setup gave the team creative flexibility without extra overhead and weekly reporting that tied directly back to ROAS targets.
The results
Automation that drove a 242% ROI lift
Carwow’s GYC campaigns in Germany accelerated across every key metric after automating with Hunch:
- ROI up +242%
- 10x monthly revenue
- Monthly spend up +380%, while improving efficiency
Automation didn’t just streamline ops, it transformed how Carwow tested, learned, and scaled.
With automatic creative updates and dynamic feed testing, the team could react to dealer price changes instantly, stay compliant, and keep performance on track.
And with motion and video templates at their fingertips, Carwow’s marketers gained creative speed without losing control, testing faster, scaling smarter, and hitting every KPI on the Autobahn of performance marketing.
