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Genero & Ruokaboksi Case Study

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Genero & Ruokaboksi

Genero are a full-service Nordic growth marketing powerhouse, whose aim is to help their customer companies grow and achieve better results, focusing on measurable digital marketing.

Genero works with Ruokaboksi, a Finnish meal kit service which delivers recipes and ingredients to their clients. Ruokaboksi needed well-defined growth strategies, resource allocations, as well as optimization of media and digital marketing strategies and channels in order to scale on Paid Social.

For this to work, Genero needed to produce hundreds of personalized images for Facebook and Instagram.

With the help of Hunch’s personalized creatives based on location, Genero managed to push Ruokaboksi a step further on their journey into becoming the leading service in the Finnish meal kit league.

And the impact was real. 

With Hunch Genero and Ruokaboksi managed to:

  • Launched 4 campaigns
  • Made 400 ad sets
  • Produced more than 1500 Facebook creatives
  • Lowered CPL by 82%
  • Lowered CAC by 62%

See how Genero and Ruokaboksi beat their original CPM goals, scaled their budget profitably and massively reduced team workload by automating ads with Hunch.

And if you're looking how to save time by templatizing your creatives and deliver beautiful localized ads at scale, give us a call, we'll be happy to help.