FEEDB<CK & Ametller Case Study

FEEDB<CK are a Spanish creative production agency focused on scalable production of digital content. They are pioneers in the use of new creative technologies to reduce costs and time execution.

Their client, Ametller, a fresh food retailer focused on high-end groceries, needed to optimize online promotions for their business.

FEEDB<CK works with Ametller - a luxury market chain focused on high-end groceries. They decided to go with dynamic video ads to promote their business online, so they turned to Hunch.

The challenge was to directly activate users for top-of-the-line shopping, while retaining dynamics of daily changes along with high visual standards, and with video in focus.

Hunch built a solution to elevate brand individualization through DCO video campaign focused on user activation. And FEEDB<CK used Hunch’s automated ads to power creative production, but also automate campaign management.

Combining Hunch technology with their unique strategic approach allowed FEEDB<CK to deliver high-converting video ad campaigns for Social in an optimized process with more than 2000 ad variations that influenced a 58% ROAS uplift and a 30% drop in CPA.

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