Account Based Marketing Manager

Location: Belgrade, On-Site
Team: Marketing
Reports to: Head of Marketing

About Hunch

Hunch is a fast-growing platform transforming how brands and agencies execute paid social campaigns. With a strong inbound engine, we’re scaling an account-driven GTM motion to support predictable revenue growth across key markets.

This role sits within the marketing team and supports pipeline generation through Account-Based Marketing (ABM). This is a marketing role focused on pipeline generation, not sales closing.We're looking for a hands-on ABM Specialist to execute highly targeted campaigns toward priority accounts and drive engagement across the entire buying committee.

The ABM Manager sits fully within the marketing team and is not tied to sales quotas or closing incentives. Motivation and performance are measured by standard marketing KPIs-campaign engagement, meetings booked, and influence on pipeline. This role is ideal for someone coming from marketing or sales operations who wants to build or grow expertise in account-based GTM.

What You’ll Be Doing

1. Account-Based Campaign Execution

• Plan and execute multi-channel campaigns toward named accounts using email, LinkedIn, paid media, gifting, direct mail, and other personalized touches.
• Build and run playbooks for account tiers (T1/T2/T3), tailored to deal potential and buying stage.
• Coordinate creative, timing, and messaging with the revenue team to increase conversion likelihood.
• Use account signals (intent, tech, hiring, etc.) to time outreach and shape messaging.
• Engage the full buying committee with ultra-personalized outreach based on role, pain points, and influence level.
  
  

2. Account Research, Personalization & Targeting

• Research and map key stakeholders in priority accounts.
  Create personalization assets and campaign variants based on industry, persona, and company insights.
• Ensure account experiences feel 1:1, not 1:few or 1:many-even at scale.
• Continuously improve personalization depth with new tools, AI, and structured insights.
  
  

3. GTM Coordination & Revenue Alignment

• Align closely with the revenue team to prioritize and activate accounts across regions and tiers.
• Collaborate weekly on deal movement, campaign performance, and account status.
• Provide visibility to the GTM team on which accounts are being worked and how.
• Flag high-engagement accounts for follow-up and coordinate warm handoffs to sales.
  
  

4. Performance Tracking & Iteration

• Track campaign performance by account, persona, and tactic using HubSpot.
• Report on engagement, meetings booked, pipeline generated, and closed-won impact.
• Use insights to iterate on offers, outreach, and channel mix.
• Maintain visibility into which tactics drive real movement at the account level.
  
  

What Success Looks Like

• Outbound ABM campaigns generate high-intent meetings
• Revenue team is clear on where and how ABM is driving opportunities.
• Buying committees are engaged across multiple channels with high personalization.
• Campaigns are running consistently and evolving based on data and feedback.
  
  

What We’re Looking For

✅ 2+ years of experience in B2B marketing, ideally in ABM or outbound-focused roles
✅ Experience running multi-channel campaigns across email, paid, LinkedIn, gifting, etc.
✅ Understanding of how to personalize outreach across complex buying committees
✅ Hands-on familiarity with tools like Apollo, Clay, Sales Navigator, or similar

Nice-to-Haves

• Experience with B2B SaaS and account-based sales motions
• Familiarity with using HubSpot for campaign tracking and reporting
• Knowledge of AI tools for research and personalization
• Understanding of creative production for outbound use (static, motion, video, etc.)

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