Use weather-triggered ads
Increase product purchases by adapting the discount to the outside temperature.
Delivering creative and media excellence to industry leading marketing teams
Dynamically use weather data from 3rd-party feeds to customize your creative to weather conditions outside.
"We know how you feel" feeling
Storytelling, but with a hunch. Capitalize on your customers' shopping intentions in different weather conditions.
You won't just communicate the current temperature, but a promotion or value of a discount. And with weather condition opportunities, you spark curiosity for uncertainty.
Through location and weather data, ads become contextually relevant and are going to have more conversions compared to generic ads.