Holiday & Calendar site promotions
Implement important calendar events and rules into your campaigns. Potential shoppers show a high purchase intent during those dates.
Delivering creative and media excellence to industry leading marketing teams
Activate the campaign a few weeks prior to a specific holiday (Christmas, Easter, Mothers\Fathers Day, Valentine’s, etc.), or in a period where some events are more likely to occur (vacations in the Summer, weddings in Spring/Summer). Birthday events are always active.
DPA visuals remain inline with event promotions. Valentine’s sales, Summer specials, or Black Friday promotions all create a sense of urgency with the user and shorten time and path to conversion.
Drive interactions up
Make your customers feel special! Contextualized creative has proven to be one of the best ways to drive interactions and lower advertising costs.
With calendar specifications, you’ll experience lowered CPA and CPP during seasonal campaign activation.