Dynamic Creative Optimization
Use Dynamic Creative Optimization to alter your dynamic ad components in order to improve ad performance and customer experience.
Delivering creative and media excellence to industry leading marketing teams
Go the extra mile and leverage DCO
Dynamic Ads are custom messages tailored specifically for each customer, while Dynamic Optimization works like tweaking code so customers only see what they want when scrolling through social media or surfing online stores.
DCO enables advertisers to test which ad performs best by dynamically delivering different combinations of creatives to the target audience - eg. a combination of 10 images/videos, 5 titles, 5 text variations, 5 descriptions and 5 CTAs.
DCO is perfect for advertisers looking to use automation to save time and usually wasted budget. It also appeals to SMBs without a dedicated performance marketing team or enough resources to churn out multiple ad variants.
Optimize Dynamic ads intended for retail and eCommerce businesses such as travel, automotive inventory, real estate ads and more.