Full-funnel automation vs. catalog-only design
Confect is a great choice if your goal is to enhance the look of your catalog and focus solely on lower-funnel campaigns. Hunch, on the other hand, is a no-brainer for full-funnel creative and media automation - from AI-driven DPAs and catalog product videos to multi-market, localized campaigns designed to perform in the real world.
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3 reasons why Hunch is the choice over Confect
A platform for full funnel domination
Confect only focuses on Catalog Ads. Hunch, on the other hand, is a full-funnel creative performance platform built to do it all. It powers on-brand catalog ads and automates upper-funnel campaigns with hyper-personalization through geo, language, time, and even real-time weather signals.
Streamlined media buying for catalog ads
Hunch offers direct campaign launch with advanced media buying automation, including Hunch Autopilot that publishes multi-market campaigns from a single setup. Confect operates more like an overlay - you publish campaigns in Meta first, then add design templates through their Chrome extension.
Superior creative capabilities
Unlike Confect, Hunch integrates directly with Figma and Photoshop and goes far beyond AI background removal. With powerful creative tools and a master template system that keeps every format in sync, Hunch makes it effortless to build adaptable, on-brand images and videos at scale.
Hunch or Confect?
Breakdown comparison table
| Integrations |  |
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| Facebook (full) |  |
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| Instagram (full) | |
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| TikTok (library and creative integration) | |
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| Snapchat (full) | |
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| Google ads (rules and automations) | |
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| Custom metrics | |
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