Gigatron gets a 30x ROAS on retargeting using custom images in their DPAs
Gigatron is a leader in the technology market in Serbia with a comprehensive offer of IT services, consumer electronics and home appliances. They experienced 30x return by A/B testing creatives at scale within Hunch enabling them to consistently run ads that convert.
Gigatron’s online store was getting great traffic for months, but the web shop team was struggling to get good performance from paid social ads. With the most important month of the year coming up, “The Black November” with Black Friday sales, Gigatron needed to make sure all potential customers were not left behind during the weekly specials.
Hunch utilized Gigatron's awesome designs to create stunning DPA custom image templates that would bring customers back to the store.
Hunch took the static design from the Gigatron team, and created dynamic designs which would be applied to the entire product store. At any given moment, Gigatron would test different dynamic creatives for each of their product sets. This way, each product set would get a customized DPA design fit for its need.
Overall, 200k unique images were created for their Black November campaigns.
We chose different layers and parameters to measure how much creative design affected traffic.
Our Hunch platform made it possible to easily create and test various creatives, launch them, set rules and alerts that would notify them of key metrics without having to leave the Hunch platform.
The Gigatron / Hunch partnership proved to be a success. Gigatron saw a 30x on return for ad spend, better customer engagement, and the most transaction in one month ever.
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