Marketing

The Complete Guide to Facebook Ad Bidding

Ad bidding plays a large part in your overall Facebook advertising strategy. A proper ad bidding strategy is necessary to make your ad campaigns a success. Without it, you could lose money on your campaigns even if your ad copy and audience targeting are o...
Marketing

How to Use Automated Rules to Scale Facebook Ad Campaigns

Managing a lot of ad campaigns manually can be very difficult and time-consuming. It involves paying attention to a large number of different ad sets, which, when left unattended, can go from being profitable to wasting your ad budget. Handling all those ...
Marketing

3 Ways To Combat Facebook Ad Fatigue

If you notice your Facebook ad campaigns becoming less effective, ad fatigue might be the culprit. Ad fatigue is created when ad frequency becomes too high, resulting in the same people seeing your ads over and over, which causes your campaign to produce i...
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