Marketing

9 Facebook Advertising Strategies for the Holiday Season

The holiday season is the most profitable time of the year for almost all businesses. Advertisers rush to advertise their brands on Facebook and this increased demand results in higher advertising costs. While being the most expensive time of the year to ...
Marketing

33 Facebook Advertising Terms You Need to Master

While being potentially very profitable, Facebook advertising is also hard to master. One of the things that makes Facebook advertising difficult to learn is the large number of advertising and marketing concepts that you need to understand in order to eff...
Marketing

A Guide To Facebook Ad Placements

Facebook offers a variety of ad placement options to advertisers. To make choosing the right placements easier, Facebook’s default option for setting up ad placements is Automatic Placements. This option is designed to help you get the lowest CPC and rea...
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