We’re happy to announce that Hunch automated rules are even more “advertiser-friendly.” 

This month, Hunch dev team brings to you calculated metrics, rules that execute once a day and rules that support CBO campaigns.

Check them out!

Calculated Metrics

GA Revenue / Spend is a calculated metric which shows your return on ad spend based on the Revenue metric from Google Analytics. Spend is calculated as the sum of spends from both Google Ads and Facebook. This kind of metric that is based on data from three independent data sources is only available in Hunch and can be used for more precise Rules, Alerts and Reports. 

This is very useful when revenue is obtained from many sources, in this case, Google Ads and Facebook. With calculated metrics, you can keep track of spend from multiple sources, on one platform. What we also noticed is that sometimes Revenue reported by Facebook differs from the Revenue reported by Google Analytics.

Hunch supports calculating metrics from any supported data source (Facebook, Google Ads, and Google Analytics). 

The Goal

Notify when revenue reported by Google Analytics divided by Facebook and Google Ads spend is less than 1.3.

In order for this rule to work properly, you need to have connected Google Analytics to the group that you are creating this alert for.

Hunch Solution

Calculated metrics hunch
Achieve a more accurate calculation of ROAS by applying this rule.

Instructions:

  1. Rule/Alert applies to: Facebook account (account)
  2. Conditions: GA Revenue / FB Spend in Last 7 Days < 1.3 -> Campaigns do not perform as well as expected. Example: If $1000 invested in ads, and Revenue is less than $1300, Hunch will notify you on Slack.
  3. Action: Notify on Slack and Email
  4. Execution Frequency: Once a Day
  5. Check Frequency: Every day

Rules that execute once a day

This rule will check every hour if there are Ad Sets that need to be cloned. Notice that Execution Frequency is Once a Day. It means that this rule will be executed only once per day even with the frequency “Every hour”. Otherwise, this rule would potentially clone the same Ad Sets many times. “Once a Day” is also useful for increasing or decreasing budgets, increasing or decreasing bids, pausing, unpausing, etc.

The Goal

Clone Ad Sets that are “stale” once per day to avoid having many clones.

Hunch Solution

cloning ad sets hunch
This rule will identify Ad Sets that are going stale and should be cloned.

Instructions:

  1. Rule applies to: All Delivering Ad Sets
  2. Conditions: Spend Last 7 Days > $200 (Means Ad Set was working normally), Spend Yesterday < $20 (Means it stopped spending and became “stale”) and ROAS Lifetime > 1.3 (Means Ad Set was performing well and had good ROAS)
  3. Time > 8AM -> We want cloning to happen just before we come to work
  4. Action: Pause and Clone
  5. Execution Frequency: Once a Day
  6. Check Frequency: Every hour

Rules that Support CBO Campaigns

If ROAS is greater than 2, Hunch will increase the budget on the Campaign level by 10%

The Goal

Increase budget for CBO campaigns if they are performing well.

Hunch Solution

cbo campaign hunch
This rule will increase budgets for CBO campaigns that perform well.

Instructions:

  1. Rule applies to: All Delivering Campaigns
  2. Conditions: Website Purchase ROAS Last 7 Days > 2
  3. Action: Increase Budget by 10% -> This will increase campaign budget
  4. Execution Frequency: Continuously
  5. Check Frequency: Every 6 hours

 

Conclusion

That’s all for now, we hope you take a moment to get acquainted with these new features. We want to provide you with all the tools to create your next top-performing Facebook ad campaign.