Marketing

A Guide to Facebook Ad Campaign Objectives

The campaign objective is the first thing you need to decide on when creating a Facebook ad campaign. It’s also the most important choice you’re going to make since it determines the optimization and bidding options you’re going to have at your dispo...
Marketing

The Complete Guide to Facebook Ad Bidding

Ad bidding plays a large part in your overall Facebook advertising strategy. A proper ad bidding strategy is necessary to make your ad campaigns a success. Without it, you could lose money on your campaigns even if your ad copy and audience targeting are o...
Marketing

How to Use Automated Rules to Scale Facebook Ad Campaigns

Managing a lot of ad campaigns manually can be very difficult and time-consuming. It involves paying attention to a large number of different ad sets, which, when left unattended, can go from being profitable to wasting your ad budget. Handling all those ...
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